SEO Version
The Textile Magazine
NOVEMBER 2011
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19
RSWM drew a multi-pronged
growth map for 2011-12. It expects
to increase its yarn making capacity
to 7,00,000 spindles by 2016, gener-
ating signifcant economies of scale
and protecting margins. The com-
pany’s R&D team is working on a
robust product basket to be launched
in the current year. The market-
ing team entered global markets in
2010-11, translating into higher vol-
umes.
Fabrics
In fabrics, production increased
16 per cent from 91.41 lakh metres
in 2009-10 to 106.12 lakh metres.
Fabric processing increased 3.78
per cent from 142.29 lakh metres to
147.67 lakh metres.
Mayur Suitings is a popular brand
with a pan-India presence. It is man-
ufactured by RSWM at its vertical-
ly-integrated state-of-the-art plant
at Mordi (Rajasthan), using sophis-
ticated equipment from Japan, Ger-
many, Switzerland and Italy.
The company has a manufactur-
ing capacity of 9.3 million metres a
year of fabric with an annual fabric
processing capacity of 21 million
metres. Stringent quality parameters
institutionalised at its TQM-imple-
mented plant enabled adherence to
global standards. The unit is ISO
9001:2000-accredited, and opera-
tions are managed by a team of a
more than 1,100 members with
an average 10-year experience
in the business.
A comprehensive product
mix comprises fabrics for
formal and semiformal wear,
covering unique blends of
polyester and viscose in dif-
ferent yarn counts, shades and
fnishes. A robust distribution
network comprises delcredere
agents and wholesale dealers
who service more than 2,000
retailers who, in turn, cater to
the trend-conscious consumer
segments across India.
Sizeable quantities of fab-
ric are exported to discerning,
quality conscious customers in the
Middle East, Mediterranean coun-
tries, Europe, the Far East and the
US.
Denim
Following the denim business
turnaround in 2010-11, the company
plans to focus on international cus-
tomers and double the global share
of this business to about 50 per
cent of its overall revenues. RSWM
added two globally-respected denim
brands (Diesel and Zara), which are
expected to generate sizeable busi-
ness volumes from 2011-12 on-
wards. The company has developed
two unique products for Levis Glo-
bal, emerging as India’s only sup-
plier.
Production grew 1.99 per cent
from 122.99 lakh metres in 2009-10
to 125.44 lakh metres, largely owing
to improved productivity.
The denim division commis-
sioned operations (installed capac-
ity 140 lakh metres per annum)
with state-of-the-art facilities and
cover story
Mr. Y.C. Gupta,
Chief Executive (LNJ Denim Business)
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