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The Textile Magazine
NOVEMBER 2011
certifcations: Global Organic Tex-
tile Standards (GOTS), Global Re-
cycle Standards, SA 8000, Organic
Exchange (OE blended and/or OE
100), OEKO-TEX 100 and REACH.
Though a small player, the divi-
sion has its rich expertise in value
addition to customise fabric around
diverse applications. Over 30 per
cent of its massive product range
of 3,000 variants comprised value-
added products. The product range
comprises denim out of denim (re-
cycled denim), work wear like anti-
bacterial hydrophobic, hydrophilic,
anti-odour and fre-retardent, poly
spectrum in 65 shades, organic cot-
ton fabric, power stretch, plasma
denim, rich blended denims of cot-
ton with linen, cotton with Kashmir
wool, cotton with hemp, cotton with
viscose, and 100 per cent tencil,
among others.
In addition to catering to domes-
tic denim majors, the company en-
joys an expansive global footprint
across 30 nations. It also caters to
‘collections’ for the global fashion
industry. Its international clients
include Diesel, Marlboro, Levis,
VF, GAP, C&A, Ann Taylor, Polo,
Zara, H&M, Jack & Jones, Tommy
Hilfger, J. Crew, Mustang, Sand,
LeconetHemant, Monsoon, United
Colors of Benetton and GYMBO-
REE. To strengthen recall, the divi-
sion participates in Indian and inter-
national exhibitions and trade fairs.
The company expects to double
its ‘collections’ basket to four in
the current year. It also plans a Rs.
150-crore brownfeld expansion to
be commissioned by the end of the
current year to increase the annual
manufacturing capacity of yarn by
900 tonnes and denim fabric by 40
lakh metres.
Research & development
“By responding to the rising glo-
bal demand of new denim range
and bringing in concerted R&D, we
have achieved an impressive growth
in last one fscal year and going
ahead, we see tremendous opportu-
nities,” said Mr. Y.C. Gupta, Chief
Executive and Business Head, LNJ
Denim.
Research and development has
been done by RSWM on functional
textiles like bamboo, nylon, catonic,
soyabean, silk, linen blended with
synthetic & cotton fbres fancy
twisted yarns, typical blends like
acrylic / nylon, modal / acrylic,
bamboo / linen, dyed spun yarns
with acceptability in the market for
high value-added products for ap-
parels and furnishing sectors.
A lot of work is being done in the
area of technical textiles, which in-
cludes introduction of new technical
textile products – like fre-retardant,
hygienic, anti-bacterial, anti-odour
and eco-friendly items. The com-
pany is also working on develop-
ment of fancy grey yarns using spe-
cial material like flasia, sparkle and
injection slub for knitting and dress
materials.
The company is busy with on de-
velopment of denim fabric using
functional fbers like soya, linen and
it’s blends, bamboo, hemp, natural
stretch, tencel, cashmere and T400.
It has developed the special denim
products that are oil and water-re-
pellent, anti-microbial, hydrophilic,
antiodour and fre-retardant.
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