Page 20 - TM-Nov-11-new

18 | The Textile Magazine NOVEMBER 2011
RSWM is a leading player in the
yarn and fabric businesses, with its
operations across eight locations in
Rajasthan. Periodic investments in
cutting-edge technology and skills
enabled it to manufacture quality
products of international standard.
Yarn
The company is a dominant player
in the Indian yarn space with a wide
product range, comprising grey,
dyed and mélange yarns. Its focus
is on developing unique yarns that
help expand the market size and
share and on delivering high quality
yarn to discerning weavers.
The company possesses a com-
prehensive product mix comprising
an extensive fabric range for classic
formal and semi-formal wear. This
includes unique blends (polyester
viscose in different yarn counts),
shades and fnishes. The fabric is
sold in the domestic market under
the value-for-money ‘Mayur’ brand
and LNJ Denim.
RSWM commenced operations at
Bhilwara in Rajasthan in 1961 with
an installed capacity of 12,500 spin-
dles. Currently the division boasts of
fve state-of-the-art manufacturing
facilities with a cumulative 336,608
spindles. The company facilities are
ISO 9001:2000 and ISO 14001-cer-
tifed.
In 2012-11, production grew 9.48
per cent from 85,784 MT in
2009-10 to 93,913 MT. The
company expanded capacity
from 2,98,208 spindles as on
March 31, 2010, to 3,36,608
spindles as on March 31, 2011.
In 2011-12, the company plans
to add 70, 000 spindles to its
existing capacity.
RSWM’s yarn division is the
fagship company contributing
over 85 per cent to revenues in
2010-11. This business is cred-
ited with laying the foundation
for lateral growth of the LNJ
Bhilwara Group.
The company possesses one
of the widest yarn ranges of f-
bre blends, counts and shades; these
are broadly classifed into three cat-
egories – grey, dyed and melange
yarn. Processed fbres include poly-
ester, viscose, acrylic, cotton, wool,
rayon, nylon, silk, polyamide and
linen. A range of speciality products
are also made out of unorthodox
fbres (soya protein, milk protein,
bamboo and bamboo charcoal) and
branded fbres (Tencel, Greenplus
and Protex). Many of these were
developed for specifc applications
(natural stretch, fame retardant and
for industrial use).
Over 25 per cent of the output is
marketed to brand-enhancing Indian
textile players, namely Raymonds,
Siyaram, Welspun, Alok, Arviva,
among others. The company’s foot-
print extends across 70 nations, with
the US and the EU being key mar-
kets. More than 15 per cent of its
product line is dedicated to green
textiles, which counts global brands
from the US, the EU and Latin
America as regular customers.
cover story
Mr. Arun Churiwal, Managing Director