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The Textile Magazine
MARCH 2012
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27
tail presence and expansion strategy
across different cities and locations
has been done keeping in view the
positioning of each brand and the
relevance of the catchment.
Premium brands, namely, Louis
Philippe, Van Heusen and Allen
Solly, are predominantly present
in the metros and top cities. Peter
England, a brand focused on the
mid-price segment, has a significant
presence in Tier-II and Tier-III cit-
ies, apart from metros and top cit-
ies. The Collective’s unique chain
of stores offers best of international
brands and services in an innova-
tive manner. Planet Fashion retail
stores have been able to success-
fully reach consumers in not only
metros, but mini metros and with
a strong distribution network. A
distribution agreement with inter-
national brand Esprit has ensured
that this highly growth-oriented
company bolsters its international
presence.
Madura Fashion & Lifestyle
reaches its discerning custom-
ers through an extensive network
comprising more than 1,000 exclu-
sive and franchisee stores and over
2,000 premium multi-brand trade
outlets, both within and outside
India. The company’s brands are
also present in over 100 department
stores.
For Madura, Dr. Naresh Tyagi,
Head and Vice President, Product
Development and Quality Assur-
ance, commented: “As one of the
leaders in Fashion and Lifestyle
within the Indian market, it is es-
sential to continuously drive inno-
vation. Working with strong part-
ners like Huntsman Textile Effects
is an important
aspect of main-
taining
our
leadership posi-
tion.”
H u n t s m a n
Textile Effects
is the leading
global provider
of high qual-
ity dyes and
chemicals to the
textile and re-
lated industries.
Research, inno-
vation and sus-
tainability are at
the heart of its
operations, and
it uses cutting-
edge technology
to develop inno-
vative solutions
to create inno-
vative products
and technolo-
gies with intel-
ligent effects,
such as built-in
freshness, sun
protection or state-of-the-art dyes
to reduce water and energy con-
sumption, meeting the needs of its
customers and supporting a more
sustainable environment.
With operations in 110 countries
and 14 primary manufacturing fa-
cilities worldwide in 12 countries
(China, Columbia, Germany, Gua-
temala, India, Indonesia, Mexico,
Pakistan, Thailand, Turkey, Swit-
zerland and the US), Huntsman TE
is uniquely positioned to provide
fast and expert technical service
wherever its customers are based.
NatTech Forum 2012
With its excellent track record in
addressing environmental and sus-
tainability concerns for textile mills
around the world, Huntsman Textile
Effects was exclusively invited by
Decathlon, a leading sports goods
manufacturer, to present its latest
sustainable developments and in-
novations in NatTech Forum 2012
held at Tirupur.
Speaking on the topic, “A Part-
ner For A Sustainable Future”, Mr.
Dhirendra Guatam for Huntsman
Textile Effects clearly demonstrated
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