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Huntsman
ties up with
Madura
for joint Innovation Council
corporate news
Madura is a renowned fashion
house with a strong reputation for
innovation most recently recog-
nized by US Apparel Magazine as
amongst the most innovative ap-
parel companies in 2011.
Huntsman is a clear leader in in-
novative solutions for the textile
industry. It is a global manufac-
turer and marketer of differentiated
chemicals. Its operating companies
manufacture products for a vari-
ety of global industries, including
chemicals, plastics, automotive, avi-
ation, textiles, footwear, paints and
coatings, construction, technology,
agriculture, healthcare,
detergent,
personal
care, furniture, appli-
ances and packaging.
Originally
known
for pioneering inno-
vations in packaging
and, later, for rapid and
integrated growth in
petrochemicals, Hunts-
man has approximately
12,000 employees and
operates from multiple
locations worldwide.
The company had 2010
revenues of over $9
billion.
Speaking on the for-
mation of the council,
Mr. Rohit Aggarwal,
Textile Effects Global
Vice President, Strate-
gic Marketing and Planning, stated:
“Consumers in the Indian market
are increasingly affluent and look to
companies like Madura to provide
the high quality, innovative products
they demand. Huntsman is proud to
partner with Madura to drive inno-
vation and quality to an even higher
level in the future.”
Madura Fashion & Lifestyle is one
of India’s fastest growing branded
apparel companies and a premium
lifestyle player in the retail sector.
It has a superb portfolio of brands
straddling mid-price, premium and
super premium segments. The re-
Huntsman Textile Effects
has just announced
formation of a joint
Innovation Council with
Madura Fashion and
Lifestyle, a part of the
Aditya Birla Group.
Mr. Rohit Aggarwal
26
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The Textile Magazine
MARCH 2012