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The Textile Magazine
JUly 2012
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85
its textile quality initiatives,” says Prof. Dr. Stefan
Mecheels, Director of the Hohenstein Institute. “When
textile products are safe for consumers, the result is
a safer supply chain that positively affects the people
who manufacture those textile products and their many
components.”
“ITC is to be commended for its exemplary work
in producing fashionable and safe textile products,”
says Dr. Jean-Pierre Haug, General Secretary of the
International OEKO-TEX Association, who oversees
OEKO-TEX global textile certifications. “Independent,
third-party certifications like the OEKO-TEX Standard
100 are objective, reliable instruments that provide
transparency and consistency, both of which are distin-
guishing factors in ITC’s award-winning programs.”
Celebrating its 20th anniversary this year, the Inter-
national OEKO-TEX Association, headquartered in
Zurich, was founded by the ÖTI (Austrian Textile Re-
search Institute) and the German Hohenstein Institute.
Currently, its membership includes 15 independent
textile research and testing institutes with 65 offices in
60 countries. To date, more than one lakh OEKO-TEX
Standard 100 certificates have been issued, with more
than 10,000 issued per year, and 9,500 companies in
90 countries are working with OEKO-TEX to ensure
that their products are tested for potentially harmful
substances.
ITC’s Wills Lifestyle is a vibrant fashion brand for
the premium consumer. Wills Lifestyle offers a com-
plete lifestyle wardrobe for the premium consumer,
incorporating the latest fashion trends for both
men and women. A nationwide chain of exclusive
specialty stores provides the Indian consumer a truly
‘international shopping experience’.
Currently there are 78 Wills Lifestyle stores in 37
cities across the country, and the brand is making
rapid strides in terms of expansion.
w
Mr. Atul Chand,
Divisional Chief Executive, ITC Lifestyle Retailing
quality certification