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| The Textile Magazine
JUly 2012
quality certification
“Wills Lifestyle provides fashionable, quality cloth-
ing for every aspect of a premium consumer’s life-
style,” says Atul Chand, Divisional Chief Executive,
ITC Lifestyle Retailing. “Our OEKO-TEX certification
is a reassurance that our brand meets the high human
ecology standards our consumers deserve. In addition,
we are contributing to a safer textile industry in our
country.”
Wills Lifestyle apparel and accessories are sold in
78 specialty stores in 37 cities across India. The stores
provide an international shopping experience and are
located in retail locations and ITC hotels. The apparel
collections include Wills Signature, Wills Clublife,
Wills Sport and Wills Classic. Wills Lifestyle is part
of ITC-LRBD, one of India’s most respected corpora-
tions.
“With Wills Lifestyle’s OEKO-TEX certification,
ITC is further expanding the scope and impact of
W
ills Lifestyle, the award-winning Indian retail apparel
brand, has been granted the OEKO-TEX Standard 100
certification for its men’s and women’s apparel collections.
This certification was conferred by the Hohenstein Institute
which conducted all the necessary testing to ensure that Wills
Lifestyle’s knit and woven textile products are free from more
than 300 substances that can be dangerous to human health,
including chemicals of concern such as lead, formaldehyde,
carcinogenic dyestuffs, heavy metals and pesticides.