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The Textile Magazine
jANUARY 2012
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37
ance and demand for our business
casual collections in the niche
single fibre product markets con-
tinue to propel.”
Cotstyle Apparels plans to in-
vest more than Rs. 200 million
in its world-class mercerised
cotton garment facilities to sup-
port its new growth strategy. The
overall investment by the group
is Rs. 350 million. It has 90,000
spindles spread across Hydera-
bad and Nagpur. The group has
yarn mercerising unit in Shadna-
gar and fabric processing unit at
Indiranagar near Hyderabad. The
knitting facilities are located at
Isnapur and garment-making in
Patancheru and Balanagar, all in
and around Hyderabad.
“Domestic market growth will
be a major focus area for Cot-
style. We are confident consum-
ers in the domestic market will
find tremendous clothing value in
Cotstyle, as our apparels are made
from the best cottons from all over
the world – Egyptian Giza and
American Pima. We make very
fine yarn, and our body-friendly
single fibre cotton is our unique
selling proposition or USP”, Mr.
Patodia added.
Cotstyle Apparels has also an-
nounced its Spring Summer Col-
lections 2012. It expects its brand
new solids to striped Spring Sum-
mer Collections will spin sales
volumes of Cotstyle mercerized
Polo shirts and socks by 50 per
cent as more stores begin to sell
the range of apparels. The Men’s
Collection will include luxury
mercerised cotton polo shirts,
Pima and Giza cotton knitwear
in a range of colours, including
a new collection of stylish and
modern colour palettes which will
not only look good but also feel
good.
The Cotstyle garment unit
has the capacity to manufacture
2,00,000 units per year. “We may
expand this capacity based on the
market response in the next few
years”, said Mr. Patodia.
Cotstyle Apparels operates in
a niche market and does not see
any competition in its segment
as the other players in the mar-
ket are mainly brand-focused and
not process-centric like Cotstyle.
Currently, Cotstyle makes Polo
shirts and formal dress socks.
The major export markets include
Hong Kong, Japan, South Korea,
Singapore, the US and Canada.
The brand is equally dominant in
Italy, Germany and the Nether-
lands.
The company plans to tap new
export markets, including the UK,
Ireland and South American mar-
kets. It also plans to launch its
branded stores in select cities.
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