Basic HTML Version
GTN’s
new growth strategy
for Cotstyle Apparels
Cotstyle Apparels plans to in-
vest more than Rs. 200 million
in its world-class mercerised cot-
ton garment facilities to support
its new growth strategy. Cotstyle
Apparels sells 50,000 units of
Cotstyle Single Fibre single and
double mercerized cotton in more
than 750 stores spread across ma-
jor cities. The focus is to increase
its presence in many cities across
the country to meet the growing
needs of its retail partners and
consumers as well as increase its
store footprint from the current
level of 750 to 1,200 stores.
“We want to unlock the huge
growth potential of Cotstyle Ap-
parels in the domestic market”,
Mr. M.K. Patodia, Chairman &
Managing Director of GTN In-
dustries Group, said. “Our new
strategy is in line with our am-
bitious growth plan for Cotstyle
mercerized line of Polo shirts and
socks. This shift will also bring
marketing focus, consistency and
simplicity as consumer accept-
GTN Industries, a vertical-
ly integrated yarns, fab-
rics and apparels group
and a market leader in
100 per cent cotton PIMA
& GIZA mercerised single
fibre Polo shirts and for-
mal dress socks, has an-
nounced its plans to boost
its branded apparels mar-
ket leadership by bringing
‘Cotstyle’ business into
Cotstyle Apparels Ltd.
corporate news
Mr. M.K. Patodia,
Chairman & M.D., GTN Industries Group
36
|
The Textile Magazine
jANUARY 2012