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The Textile Magazine
August 2012
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79
largest integrated producers of
polymers and fibers, primarily
for nylon, spandex and polyester
applications. INVISTA’s global
businesses deliver exceptional
value for customers through tech-
nology innovations, market insights
and a powerful portfolio of global
trademarks, including COOLMAX
fabric, CORDURA fabric, freshFX
fiber, LYCRA fiber, SUPPLEX
fabric, TACTEL fiber, and THER-
MOLITE fabric.
The Lycra fibre brand is an
integral element in many of the
world’s leading fashion brands but
is often misunderstood. “Lycra” is
not a fabric or type in its own right.
It is not the name of the category of
stretch fabrics or clothing. It is the
world’s leading brand of elastane
fibre and other premium stretch
fibres and fabrics that can be com-
bined with many other fabrics such
as cotton, wool, leather or even
cashmere. It is a brand that delivers
the consumer promise of comfort,
fit and freedom of movement.
A touch of Lycra fibre ingredi-
ent can help make garments and the
people that wear them look better and
feel better. The branded fibres are
essential ingredients in fashion today,
driving innovation and working
with designers and brands to pro-
duce stylish, beautiful clothes. The
branded fibres are found in all types
of garments from underwear and
swimwear, jeans and tailored suits to
sportswear, hosiery and sweaters.
w
Mr. Avinash Chandra,
Marketing Head, South Asia, INVISTA
new products