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78
| The Textile Magazine
August 2012
new products
Attiva India’s apparel range
with Lycra Sport fabric includes
sportswear, swimwear and cycling
jerseys. The range is available
through popular online shopping
sites like Yebhi.com as well as
multi-brand sport outlets such as
Total Sports, Champion Sports and
Diamond Sports across India. The
range carries the Lycra Sport fabric
hand tag, an assurance of superior
quality of the product. In internal
as well as independent research
studies, Lycra Sport fabrics were
shown to perform better than those
containing generic spandex on the
key parameters of recovery power,
shape retention and freedom of
movement.
Mr. Abhay Chhapia, Owner,
Attiva India, observed: “We are
pleased to associate with a global
company like INVISTA, who are
known for their fibers and textile
innovations. Consumers every-
where are constantly looking for
better quality products, and we
are committed to offer them that.
INVISTA’s Lycra Sport fabric
provides freedom of movement,
stretch, comfort and long-lasting fit
– qualities that will definitely meet
the growing demands of our con-
sumers. The presence of the Lycra
Sport fabric hand tag has been an
added advantage as it is a very
well made tool to communicate
the benefits of the technology to
the consumer. We are witnessing a
good growth in demand of our gar-
ments as our customers are looking
at real high performance products
in activewear”.
Mr. Avinash Chandra, Market-
ing Head, South Asia, INVISTA,
said: “There is increasing interest
among Indian consumers towards
swimming and cycling, and we are
delighted to enable Attiva India
to offer such products to them.
Lycra Sport fabric is specifically
designed to support active people
and athletes to perform better in
their sporting activities. It delivers
stretchability and recovery power,
designed to help consumers move
and perform better while providing
comfort.”
INVISTA is one of the world’s
INVISTA, a world leader in integrated fibers and
polymers, has collaborated with Attiva India, a lifestyle
sportswear company, to help develop a new apparel
range for emerging alternative sports with Lycra
Sport fabric. INVISTA’s Lycra Sport fabric combines
stretch fiber technology and meets demanding fabric
performance requirements, designed specifically for
sport and outdoor apparel.