Partners A.T.E. for the complete range of solutions
Zimmer Austria, the world leader in printing technology, manufactures a complete range of machinery for textile and carpet finishing covering digital printing systems, flat screen and rotary screen printing, coating, steaming, washing, and drying at its Klagenfurt and Kufstein plants in Austria.
Many global innovations and pioneering milestones for the textile printing industry have been achieved by Zimmer Austria for over more a century. The company has established its strong presence across global markets as a highly reliable printing machinery manufacturer.
Zimmer Austria has been working in the Indian market for many decades. Since 2012, the company has tied up with A.T.E. for marketing and sale of digital printing machines in India. Having established a strong working relationship with A.T.E. and considering the potential that the Indian market offers for its machines, Zimmer Austria has entrusted A.T.E. with marketing, sales and after-sales service of its entire range of printing machinery, including rotary screen printing and flat-bed screen printing machines.
Zimmer Austria ’s four main verticals are screen printing, carpet printing, coating and digital textile printing. Out of these, screen printing as a technology is slowly getting replaced by other technologies. Carpet printing is a segment which is fast growing and holds good potential for the future says, Mr. Tony NASCHBERGER, General Manager, Zimmer Maschinenbau GmbH. “We see a lot of potential in India for carpet printing machines”, he added.
Thanks to the high duty structure for import of carpets and also the increasing demand from Hotels, offices and home segment, the domestic demand for carpets is bound to grow exponentially, says Mr. NASCHBERGER. Zimmer Austria has a strong global presence with the ChromoJET for carpet printing in markets like China, Turkey, US and other major markets.
Speaking about digital textile printing, Mr. NASCHBERGER says, “Much of innovation in screen printing has already been done and the future will be digital printing. Zimmer Austria has been in the forefront of innovation in digital printing. We are continuously innovating to offer COLARIS – digital printing systems in newer product segments”.
Zimmer Austria has recently launched at Techtextil (Frankfurt/Germany), COLARIS-NF, which is one of the first industrial machine for double side digital printing on Narrow Fabrics. This includes patterns, images and solid colors on elastics or rigid narrow fabrics at speeds up to 50 m per minute! The COLARIS-NF can print up to 70mm widths, using Disperse, Acid or Reactive inks. Zimmer Austria is planning to demonstrate the COLARIS-NF at the Techtextil (Mumbai) in India to be held during the first week of October 2013.
Zimmer Austria has also developed a digital printing machine for terry towels. India being one of the largest manufacturer and exporter of terry towels, Mr. NASCHBERGER feels there is good opportunity to offer these solutions to customers in India. Zimmer Austria has already sold this special version of COLARIS Towels to China and Portugal.
Wide product range
The Zimmer rotary screen printing, Rotascreen, is equipped with a magnetic squeegee system and is modularly constructed, thus allowing for a wide spectrum of applications. Rotascreen enables top quality results with single or multi-colour printing on different substrates such as home textiles, fashion fabrics, automotive, and other materials.
The Zimmer flat-bed machine, Magnoprint, is a well-proven flat-bed screen printing machine successful world-wide. Its magnetic system and roll rod technology in the longitudinal direction enables single or multi-colour printing on different substrates such as flags, home textiles, banners, towels, blankets, and automotive technical textiles.
The Zimmer triple coat is a compact coating machine with precision back roll and is equipped with knife, screen, and slot coating unit for different substrates such as textiles, paper foil, nonwoven, fibre, glass, tissues and other innovative materials.
The market for digital textile printing machines is quite crowded with more than 40 to 50 small and big brands offering solutions at various price points. What differentiate the men from the boys are the quality, productivity and most importantly reliability of the machines. This is where Zimmer Austria scores above the rest.
Digital printing systems are normally low on investment but it is the operational cost which makes a big difference to customers. Customers need to understand the concept of total lifecycle cost of the machine which takes into account not just the initial investment but the entire operational and most importantly the maintenance cost.
Zimmer’s decades of experience in printing technology, coupled with complete control over the entire manufacturing of its machines, ensure high quality and productivity, lower operational and maintenance cost. Zimmer Austria is actively working on reducing the printing and ink costs which is the most critical component of the operational cost. “We are currently testing inks made in India for the Indian market, similarly inks from China, Korea and Japan for their respective market”.
In fact, Zimmer Austria machines are built in such a way that the machines can be upgraded to the next level of technology on the existing platform by the customers. This ensures that machines don’t get obsolete over a period of time and customers can also adapt to the newer technologies on the existing platforms.
Although Zimmer Austria has been present in the Indian market for over 50 years, the company sees greater opportunity in the future for its machines in segments like carpets, coating and textiles. The company has chosen a capable partner like A.T.E. who has a wide network which helps in market penetration and strong customer relationships.