The brand Xblues Jeans has become synonymous with women empowerment over the past few months. They are rewarding the self-sufficient working women of India with a complementary pair of jeans, under their initiative, #WearYourStrength. So far 300 women from varied walks of life have benefitted from this initiative. Mr. Jagtar Singh, the Founder of Xblues Jeans, has set a target of 1000 individuals for his team to identify and reward.
More than 10 leading fashion bloggers of India were present at the event. They were very impressed with the newly launched ‘CORE’, ‘SILVER’ AND ‘GOLD’ range of Xblues Jeans that cater to fashion essentials, international street fashion and ramp fashion respectively. Not only do these products offer best-in-class quality but also come at a very affordable price.
The event was telecast live on social media channels such as Instagram, Facebook and Snapchat. The two beauty queens took to their social media accounts as well to congratulate Xblues Jeans on the launch of its premier Xblues store in Rajouri Garden, New Delhi. They were extremely pleased to see the exceptional number of working women who are approaching Xblues Jeans with their stories of victory of social change and gender stereotypes.
Ms. Rewati Chetri, Femina Miss India 2015, World Miss Asia University 2016 and Senorita Miss International 2016, was the guest of honour at the special bloggers meet organized by Xblues Jeans on Thursday, 15th June 2017, in New Delhi. The event was also graced by Ms. Himakshi Agarwala – Miss India East 2012.