Winsome Textiles Ltd. has set a vision to emerge a global player in innovative and value-added textile. “Innovation has been our passion, and we have emerged a major player in the industry with our differential approach of providing maximum value addition in our products. Our passion has led us to maximize our value-added products to 100% of our overall production”, says Mr. Ashish Bagrodia, Chairman and Managing Director of the company.
Winsome started operations as a spinning unit. The company has grown from a level of 16,000 spindles to 106,000 spindles, dye house with a capacity of 29 tons per day and yarn-dyed knitted fabric capacity of 6 tons per day with full integration covering the value chain of industry and providing 100% value-added products to its clients.
Innovation is and will remain the basic growth ingredient for the company which will keep working on bringing new products into the market and explore new opportunities. In addition, it is working on rebranding the company to reach its maximum potential. It will be investing in both domestic and international marketing with the target of creating a brand value.
Mélange yarn
The name Winsome is synonymous with mélange in India. It is one amongst the largest producers of this yarn in India. The company provides finest quality mélange yarn in 100% cotton as well as cotton blends with viscose, polyester, bamboo and Modal of count range from Ne 12’s to Ne 60’s, both carded and combed, single & folded for circular knitting, socks, weaving & knitwear and many other fabrics.
Adding more value to it, Winsome maintains a ready stock of certain products for prompt delivery at strategic locations. The company has added advantage of the Mélange Shade Card which allows it to have an extensive library of more than a thousand shades. Winsome keeps innovating with shades and is capable of developing any shade as per customer requirement, thus providing competitive advantage over its competitors.
Winsome is well equipped with state-of-art machinery from Cubotex, Dettin, and Stalam & Precision winder from SSM to produce finest quality yarn. The company can create any shade as per customer requirement. It uses Azofree dyes and Pantone colour card for quick shade matching and reference.
Winsome also offers 100% cotton raw white yarn in the count range NE 12s to NE 40s both carded and combed, single & folded with the use of optimum quality cotton available in India with most modern plant & machinery.
In the world of manufacturing, integration has emerged a major phenomenon as the world’s successful companies are bringing all processes of industry’s value chain under one roof. Winsome is following the same league taking full advantage of the industry’s value chain. The knitting segment is the latest addition in its value chain allowing the company to provide one-stop store to its customers.
Specialized knitted products
Innovation is the key to success and to take the full advantage of the industry value chain, Winsome has set up its knitting segment to produce specialized knitted products with the latest technology of Auto striper which is a niche category in the Indian market. It helps the company to bring together the various processes of spinning, dyeing, designing and knitting under one integrated head and develop specialized products. It also helps Winsome in maximizing the value addition in its products by enabling it to produce the final product of value chain.
Winsome produces quality fabrics of high technical value with its latest machinery from Germany and Italy. This helps in removal of dye-lot minimums for high premium yarns and at the same time use its R&D facilities at the mills for new yarns, blends and spinning techniques.
With the integration of knitting production, Winsome has been able to increase its overall margin on each product, which is reflected in its financials. It started production in FY 2013-14 and within two years has increased the production level with CAGR of 51%.
Despite of all the challenges, Winsome Textiles is sure of its future with its ‘Passion for Innovation’ approach. It is investing in latest technologies and talents to bring about changes in industry through innovation. “Our focus will be on understanding the changing dynamics of customer requirement and accordingly changing our strategy. We are exploring new territories, and expansion is the way forward for us”, adds Mr. Bagrodia.