Major force behind setting up largest integrated saree project in India
Laxmipati Sarees, India’s largest integrated saree manufacturer, is one of the rare success stories that brought a traditional Indian garment to the peak of fashion industry’s wardrobe. From a small retail shop to the largest integrated production line, it has been a long string of difficult decisions leading to right investments in its backward integration plans.
Having the best of infrastructure in dyeing, printing and garmenting lines, which were filled with European and Japanese equipments, it was a natural extension for it to look for the best in the field of Weaving Preparatory too. With its heavy reliance on technical proofs for decision making, rather than simply historical brand-values, it found a reliable partner in Weavetech (formerly Alidhra) as a company that could help it create a successful foundation for the largest saree weaving plant in India.
Laxmipati, being a B2C company, knew the importance of consistency & reliability, over and above quality, to sustain a large-scale production line which delivered finished goods directly into the hands of consumers.
“For us, a small rejection was not a matter of replacement but rather a matter of broken trust among our clientele. The fact that this philosophy was also shared by Weavetech became the binding factor in our partnership,” said Mr. Rakesh Sarawagi, Director, Laxmipati Sarees.
Weavetech has been at the forefront of the filament yarn twisting technology in India. With a clientele representing who’s who of the industry, Weavetech has a proven track record of executing large projects successfully.
Sharing a vision of creating one of the most advanced Integrated filament fabric weaving plants with Laxmipati, Weavetech went back to the drawing board to ensure that the promises were simply not kept in the sales literature, but rather implemented on the shopfloor.
This partnership led to creation of a whole new range of Industry 4.0 solutions seen for the first time in the filament twisting industry. With innovative solutions like yarn-monitoring, twist monitoring, energy analysis and many other ioT solutions, Laxmipati and Weavetech together have created the most advanced filament yarn twisting plant in India today.
Laxmipati, based on Weavetech’s recommendation, had decided to first install 27,000 spindles and then plan future expansion based on the performance and market scenario. Fortunately, with overwhelming feedback from the market for their in-house produced fabrics, Laxmipati immediately placed another order, thus taking their capacity to 81,000, all of which will soon be monitored through Industry 4.0 solutions from their single-location.
“Customers like Laxmipati not only demand the best from us, but, more importantly, also encourage us to develop solutions for future. Such partnerships lead to remarkable technological milestones for entire industries”, said Mr. Chintan Thumar, Director, Weavetech Ltd.
Weavetech has provided exceptional support to the company with matters related to their machines. They have been quick to resolve any problems and held the company’s back where ever they were stuck. Mr. Rakesh Sarawagi highly appreciated the company’s aftersales service. In his interview he stressed that the machines acquired from Weavetech were implemented successfully and the issues faced by them were resolved without any delay.
He also highlighted the research and development the company conducts to provide its clients with best of technology and to find resolves to their problems. Weavetech works according to the needs of the market. They are continuously improving their service and technology for their customers.
He observed that the company works as per the suggestions provided them. They indulge in R&D and devise more viable solutions to the given problems and never neglect them. Not only do they work on innovating, they also work on improving and updating the existing technology. They work on uprooting the setbacks and come up with the best solutions for the customers.
Another assuring fact about Weavetech is that they work with their clients and play a role beyond a mere supplier. They act like partners for their clients and assist them on every step. They maintain close relations with the customers and continuously work to make the machines better for their use. No business can succeed individually. One has to work with the customers and fully understand their needs to come up with the best solutions for their problems. Alidhra is one company that fully understands this fact and is hence attaining the success it deserves.
“They have worked with us like partners and not just suppliers. They are as passionate about their customer’s brand value as they are about their own, which helps in getting both teams to work in excellent co-ordination”, commented Mr. Rakesh Sarawagi.
Mr. Sarawagi and Mr. Thumar, as a team, have highlighted how a technology user-supplier relationship can create excellent opportunities for growth for the Indian textile industry while promoting the ‘Make in India’ campaign. Such successful partnerships are created with a shared vision, which is the need of the hour to make the Indian textile industry more competitive at the global level.
“For us, a small rejection was not a matter of replacement, but rather a matter of broken trust among our clientele. The fact that this philosophy was also shared by Weavetech, became the binding factor in our partnership.”
– Mr. Rakesh Sarawgi, Director, Laxmipati Sarees
“Customers like Laxmipati not only demand the best from us, but, more importantly, also encourage us to develop solutions for future. Such partnerships lead to remarkable technological milestones for entire industries”.
– Mr. Chintan Thumar, Director, Weavetech Ltd.