Expansion projects in progress
Trident Ltd., the flagship company of the Trident Group, has announced the laying of foundation for two spinning units and a sheeting unit at Budhni in MP. The company will install 1.76 lakh spindles and 500 looms with an investment of Rs. 1,667 crores to manufacture around 40,000 TPA of additional cotton yarn of higher count and value-added varieties and 50 million metres of sheeting per annum.
Implementation of these units will be in a phased manner and is expected to be fully operational by September 2015. Post commencement of these facilities combined with increased focus on value-added products and end-to-end home textile solutions, the company envisages improvement in realizations and margins.
Trident Corporation Ltd., an associate company of Trident Ltd., also announced the laying of the foundation for its open-end yarn project at Budhni. The project will have a capacity of 1,920 rotors and planned production of around 10,000 TPA with an investment of Rs. 60 crores. This project is expected to be completed by June 2014.
The expansion would take advantage of the central location with convenient access to the prime business nodes and proximity to the ports which would provide logistical benefit to the group both for import and export. The expansion would provide a base to increase the group’s market reach in southern and eastern parts of the country, both for raw material procurement as well as for sale of finished goods to utilize market conditions more efficiently.
Proximity to ports would be particularly beneficial, keeping in mind the addition of the sheeting unit which would be an export-oriented one and would complement the existing home textiles product portfolio, thereby enabling the company to offer complete home textile solutions at competitive prices to its clients spread all over the world.
Post ongoing expansions, the group expects to provide employment to more than 25,000 families across all business verticals.
The primary focus of the Trident Group, with the addition of these facilities, would be on value-added yarn for the niche segment of high-end international markets, and on offering a complete range of home textile products to global clients. It will also cater to the requirements of the top-notch domestic customers.
Commenting on the expansion plans, Mr. Rajinder Gupta, Chairman at Trident Group, said: “With this expansion, we intend to widen our reach to other prominent countries which form a strong base for our competing nations, viz., China, Turkey and Pakistan. We also intend to improve our product basket by offering additional cotton yarn of higher count and value-added varieties that satisfy customer needs and improve margins; and by offering towels and bed sheets together, thereby harnessing customers who could not be tapped erstwhile, due to the non availability of complete range of home textile products. With increased emphasis on value-added products combined with various cost optimization measures underway, we believe that this expansion shall be a step further towards our goal of registering a strong performance and delivering better returns to our shareholders.”
The production capacity of the Trident Group will thus rise to 700 looms manufacturing 360 million pieces of towel/annum, 500 looms manufacturing 50 million metres of sheeting/annum, six lakh spindles manufacturing 1,50,000 tonnes of cotton & blended yarns/annum and 130 MW of captive power. This will make Trident one of the largest integrated home textile manufacturing facilities in the world. Apart from being a renowned name in the Home Textile Segment, the company is also the leading wheat straw-based paper manufacturer with an annual production capacity of two lakh tons of eco-friendly paper.
Keeping pace with the technology, the company has partnered with global best technology suppliers like Karl Mayer, Toyota, Staubli, Benninger, Rieter, Muratec, LMW, Trutzschler, Oerlikon, Savio, etc., for its expansion and diversification plans. Also, the company has been laying special emphasis on branding initiatives in paper and textile divisions and has launched various brands such as Trident Indulgence, Trident Essentials and Trident Everyday in the textile division, and Trident Natural, My Choice, Trident Eco Green, Trident Spectra and Trident Royal Touch in the paper division, which have been well received in the market.
Trident Ltd. has emerged as one of the largest manufacturers of terry towels and wheat straw-based paper manufacturers in the world. It is associated with global retail brands across the globe, including Ralph Lauren, Calvin Klein, JC Penney, IKEA, Target, Wal-Mart, Macy’s, Kohl’s, Sears, Sam’s Club, Burlington, etc.
Trident has also received several accolades from its patrons in recognition of its delivering high quality standards and for its customer-centric approach. With a compounded annual growth rate (CAGR) of more than 30 per cent, Trident has established itself as one of the fastest growing groups in India.