The German ring manufacturer Tiger Rings has partnered with Leo Agencies for distribution of its products in India. Effective August 2011, Leo Agencies has been conducting trial runs of the rings in 20 different customer locations and the response has been very encouraging, says Mr. S.T. Rengarajan, who is heading the company.
TIGER, which stands for Textile Intelligent Group of Excellent Rings, was started by Mr. Bo Michael Kristoffersen last year. The manufacturing facility is based out of Germany. The company initially launched its products in Africa and South America.
Mr. Bo Michael Kristoffersen comes with years of experience in the textile industry. He has earlier worked with Rieter and Oerlikon.
He says: “We want to use India as a base and then enter other Asian markets. Indian customers are looking for rings which can run efficiently at high speeds. Customers are equally looking for good return on investments, value for money and the best quality. If we succeed in India we are confident that we will succeed in all other markets”.
Speed Rings, the brand launched by Tiger Rings, are based on German technology. “Speed rings save a lot of time in yarn manufacturing. The high quality chrome-plated surfaces shorten long start-up times. The right use of materials enables production at very high speeds. The long life span of approximately five years minimizes machine downtime. The rings can be used upto a traveller speed of 44m/s and are thus among the best worldwide”, he adds.
“We are now concentrating on the trials. We want the customers to experience the product and get it approved technically before we start selling aggressively in the market”, Mr. Rengarajan observes.
The total spindleage in India is estimated to be around 60 million, out of which 20 per cent comes for replacement every year, which is 12 million rings. Tiger Rings is targeting five per cent marketshare in the first year.
Leo Agencies has been catering to the needs of the industry for over 10 years. Apart from Tiger Rings, Leo also handles Spincan and few more products.
Mr. Rengarajan has established strong relationship with customers, and this will be an important factor in making the presence of Tiger Rings felt in the Indian market.