In the heart of India’s textile industry, Neelam Threads stands as a venerable institution, weaving a legacy that spans over four decades. In a candid Q&A session, Mr. Ankit Jain, Director, shares insights into the company’s journey, product offerings, sustainable initiatives, and ambitious plans for the future.
Neelam Threads, a stalwart in the production and distribution of Viscose and Polyester embroidery & sewing thread, has been a cornerstone of the Indian textile landscape since its inception in 1979. Under the visionary leadership of the late Mr. Satender Kumar Jain, the company has ascended to the zenith of the embroidery thread market. With a vast array of 2000 color shades, the company caters to major Buying Houses, exporters, garment manufacturers, and high-end fashion designers.
Brand Telephone
Telephone by Neelam Threads has emerged as a robust and influential brand in the highly competitive Embroidery yarn segment. In an industry often characterized by commoditization, Telephone stands out as a frontrunner, holding a prominent position as a leading brand of embroidery threads that caters to the diverse requirements of customers both in India and across the globe. The brand Telephone boasts a comprehensive product portfolio encompassing Viscose Rayon, Trilobal Polyester, Spun Polyester, and Metallic Zari embroidery threads, showcasing its commitment to offering a wide range of high-quality options to meet the varied needs of the market.
Investments and Innovations
Ankit highlights recent investments in automatic tubing/reeling machines and a new boiler for dyeing, emphasizing the company’s commitment to efficiency and environmental sustainability. ZED certifications across all four factories underscore their dedication to embracing new technologies.
Neelam Thread distinguishes itself through its brand identity, product quality, robust distribution network, and customer service. With a ready stock of over 2000 color shades and a 40-year brand presence, the company solidifies its position as a preferred choice. While predominantly serving the domestic market, Neelam Thread’s threads are utilized by garment exporters for European and US apparel brands.
Despite challenges in the past years, the company achieved a turnover of USD 3.5 million with a net profit of 4%. Ankit reveals plans for 7-8% growth in the coming years. The company employs over 200 individuals, including 25 women, reflecting its commitment to a diverse and inclusive workforce.
Sustainability
Neelam Thread’s commitment to sustainability is evident through initiatives such as rainwater harvesting, solar-powered offices, and Oeko Tex certifications. The company’s embrace of Industry 4.0 includes ERP solutions, high-end machinery, and recent investments in automation for environmental benefits.
Looking ahead, Neelam Thread envisions a future marked by sustainability, innovation, and global expansion. Their roadmap includes driving sustainability in business, expanding brand awareness, increasing revenue, embracing technological advancements like AI, and investing in their workforce.
As Neelam Thread stitches together its past achievements with future aspirations, it stands as a beacon in the textile industry. Ankit insights reveal a company poised for sustainable growth, technological evolution, and a continued commitment to excellence. With an unwavering dedication to its customers, employees, and the environment, Neelam Thread is not just a thread in the fabric of the industry but a dynamic force shaping its future.
