Theni Gurukrishna Textile Mills: Redefining Excellence in Home Textiles

Theni Gurukrishna Textile Mills Private Limited, a distinguished name in the home textiles industry, continues to uphold its legacy of quality and craftsmanship. As part of the esteemed ATK Group, the company is set to showcase its innovative product range at the upcoming Heimtextil 2025 trade fair in Frankfurt, Germany—a premier global platform for home and contract textiles.

S. Rajasekar, JMD

During a visit to their state-of-the-art processing unit in Perundurai, near Coimbatore, we had the privilege of speaking with Rajasekar JMD and Lakshmiraj, Director of Theni Gurukrishna Textile Mills. They shared insights into the company’s rich journey and its exciting plans for Heimtextil 2025.

A Legacy of innovation and experience

“We are part of the ATK Group, headquartered in Theni, Tamil Nadu, a name synonymous with excellence in cotton trading since the 1970s. ATK has been a trusted supplier to many leading mills in Tamil Nadu,” said Rajasekar. “Theni Gurukrishna Textile Mills was established in 1993, and today, the third and fourth generations of our family helm the business with a blend of traditional expertise and modern vision.”

The ATK Group operates 25 manufacturing units across Tamil Nadu, including Theni, Rajapalayam, Perundurai, Palladam, and Coimbatore. Lakshmiraj added, “Our mix of experience and fresh ideas makes us a new-generation home textile company. While deeply rooted in traditional cotton expertise, we bring innovative solutions to meet the demands of modern consumers.”

Initially focused on healthcare and hospitality markets, the company has significantly expanded its home textiles portfolio over the past five years, now catering to diverse consumer needs.

Showcasing at Heimtextil 2025

At Heimtextil 2025, Theni Gurukrishna Textile Mills plans to present an extensive range of home textile products, including blankets, throws, sheets, quilts, comforters, terry towels, and bath accessories. “Our theme for this edition is ‘Minimalistic is the Major,(Simple yet Powerful)’ emphasizing luxurious yet affordable products,”. “We aim to display not just regular items but specialized products that offer exceptional value, durability, and comfort.”

(L-R) S. Arunkrishna, Director, S. Rajasekar, JMD, P. Lakshmiraj, Director

Rajasekar elaborated, “Innovation and design are at the core of what we do. We’re not just bringing traditional products but introducing unique offerings that stand out. Our integrated manufacturing capabilities, from in-house compact spinning to advanced processing techniques like continuous dyeing and high thread count production (ranging from 120 to 1200), give us a competitive edge.”

The company’s focus on quality is further enhanced by its in-house design studio and partnerships with designers based in the U.S., ensuring products that reflect global trends and consumer preferences.

A commitment to sustainability

Sustainability is deeply embedded in Theni Gurukrishna Textile Mills’ operations. They highlighted their initiatives saying, “We derive 80% of our power from renewable sources like solar and wind energy. Our in-house ginning facilities produce GOTS-certified cotton, ensuring eco-friendly production. Additionally, we have robust rainwater harvesting systems, including tanks with a capacity of over 3 crore litres. Our modern Effluent Treatment Plants (ETP) and Zero Liquid Discharge (ZLD) facilities allow us to recycle 1.5 million litres of wastewater daily for reuse in our processing units.”

Lakshmiraj added, “Sustainability extends even to our packaging, where we use biodegradable materials. We continuously seek innovative ways to improve our environmental footprint, making it a cornerstone of our business philosophy.”

Expanding global footprint

Theni Gurukrishna Textile Mills has successfully entered key international markets, including the USA, Canada, and Europe. They expressed optimism about further expansion: “We are actively reaching out to markets in Australia, Japan, and the Middle East. Heimtextil 2025 provides an excellent platform to connect with potential clients and establish a stronger global presence.”

Market trends and consumer preferences

The home textiles market is evolving rapidly, with consumers prioritizing overall experience over traditional metrics like thread count. “Today’s buyers focus on factors like hand feel, finish, aesthetics, functionality, and durability,”. “The shift towards quick fashion and cost-effective products reflects changing lifestyles and preferences. Our goal is to cater to these needs by blending innovation with practicality.”

Competitive advantages

Theni Gurukrishna Textile Mills prides itself on several competitive strengths. “We are an integrated manufacturer with complete control over our production process—from ginning and spinning to weaving and processing,” explained Lakshmiraj. “Our experienced sourcing team ensures the highest quality raw materials, while rigorous quality checks guarantee superior products. Additionally, our in-house design capabilities and innovation-driven approach set us apart in the market.”

The company’s ambition to become a “Zero outsourcing” entity further underscores its dedication to excellence and efficiency.

Growth prospects

Despite global geopolitical challenges, Theni Gurukrishna Textile Mills remains optimistic about the future. “We’ve built a processing capacity of 1.5 lakh meters per day, fully utilised across institutional and retail markets,” said Lakshmiraj. “Our expanding retail capabilities and versatile product range ensure we meet the diverse needs of our customers.”

“Innovation, technology, and design are the pillars of our growth strategy. We’re confident in our ability to navigate challenges and continue on an upward trajectory.”

Strategic alignment with Heimtextil 2025

Participating in Heimtextil aligns seamlessly with the company’s strategic objectives. “This is our second time at the event, and the benefits are immense,” shared Lakshmiraj. “It’s the premier platform for showcasing our products and craftsmanship to global buyers. The event also allows us to stay abreast of market trends and innovations, helping us refine our strategies.”

Rajasekar concluded with an invitation: “We warmly welcome visitors to explore our offerings at Heimtextil 2025. You’ll find us at Hall 08, Stall G-20. We look forward to meaningful interactions with customers from across the globe.”

With a legacy of excellence, a commitment to sustainability, and a vision for the future, Theni Gurukrishna Textile Mills is poised to redefine the home textiles market. As they gear up for Heimtextil 2025, the company continues to inspire confidence in its ability to deliver innovative, high-quality, and sustainable solutions for homes worldwide.