For Brand owners, the color is a signature and a “must-have”.
Color is not just an aesthetic matter for Fashion Brands. For them, it is a signature. Valentino is known for its red color, Hermes for its orange, and Prada for its green. Color represents their identity, marks their collections, and evokes the feeling of the brand. Therefore, color accuracy and repeatability are crucial in maintaining a brand’s identity, reputation, and success. But color has the same importance for many other industries worldwide. That’s why, color calibration, its management, and the control of the printing stage are pivotal in the printing industry, having the utmost importance to whoever works in a printing company.
What is the biggest challenge for the textile printing production chain?
Brands invest time and resources to define the perfect color combinations for their collections, creating a color palette for their target customers. Thus, they want to receive samples (the strike-off) that match the exact colors of their color palette. The brand’s challenge is to communicate the color references to the printing companies accurately; the printing company’s challenge is to match the colors according to the customers’ Color palettes, transferring them to the printed samples and afterward in production. The complete, all-in-one control of the printing production process becomes the central point for the textile printing industry.
The printing stage control. We do what we say!
Our textile expertise led us to develop what we consider the optimal, all-in-one solution to achieve color consistency and repeatability in the printing stage, starting with the New Calibration & Management Software that offers mathematical parameters to describe colors and evaluate the variance by helping in the correct color reference communication.
The new software works as a dedicated and Customized Color Kitchen, generating and elaborating, pixel by pixel, the recipe of each color in the design and transmitting them to the RIP without altering the company’s printing flow. It acts in 3 ways:
- Color boost allows the repeatability of a larger number of Exact Match & Closest Match colors, improving the color gamut. Thus, brands get the reduction of non-matchable colors by up to three times, better color brilliance, a wider color gamut, and higher accuracy in color recipes.
- Color match replicates target colors, such as Pantone®, doubling the accuracy and precision compared to non-use, and cloning your existing color chart (color palette) to keep the same printing results. Moreover, it aligns all our printing systems in the production plant to achieve the corresponding colors independently of the printing and setting conditions.
- Ink utilization consumes the real amount of ink necessary to print without compromising color quality or print performance, reducing ink waste and consumption.
The software adjusts colors accurately by considering the printing machines, ink set, PH, and fabric used. It ensures the final printing output matches the graphic design and the customer’s color preferences.
What does it mean?
Color management is part of the solution. We have in-house deep know-how on all that is necessary for a System: digital printing machine, ink set, and software designed to align the brand’s goals with the printing company’s results, thus optimizing costs and productivity with an easy and fast process based on mathematical criteria to achieve Brand owners and printing company color palette. And we did it!
