Ashish Mehrishi, Chief Marketing Officer, Birla Century
The future of sleeping will be simplified by connecting all key aspects of wholesome living. Researchers have long debated that lack of sound sleep has a detrimental effect on the wellbeing of an individual that affects his / her cognitive function, productivity, performance and decision-making activities.
No wonder why the world-renowned sleep and neuroscientist Matthew Walker quotes, “Sleep is the single most effective thing we can do to reset our brain and body health each day – Mother Nature’s best effort yet at contra-death.”
The selection of the quality of the bedding is as much, if not more important for improving the comfort of good sleep. Imagine, after a long day, there’s nothing better than snuggling into a good bed made with the finest sheet that is enveloped with the goodness of natural healing ingredients. Ultimately, it is the selection of the bedsheet that will help you to make sure the sleep is at its best.
When it comes to finding the perfect sheets, Birla Care’s (A brand of Birla Century) collection of sheets is a perfect choice. It is made from the finest materials and designed with utmost care keeping in mind the nourishment of mind-body and soul, giving the user the most comfortable good night’s sleep.
The brand provides a wide range of premium quality elegantly tailored sheets made in 100% cotton blends and available in varied styles and designs. The product range comes in innovative finishes like temperature control, anti-viral and anti-microbial, silver-based anti-microbial, insect repellent, UV protection, and much more.
People these days have acquired knowledge of using exclusive fabrics. They are aware and conscious about their well-being, so they are choosing anti-viral fabrics. The Bedlinen market is seeing a positive trend in the consumption pattern of these high-quality finished products. The global anti-microbial textiles market size is projected to grow from USD 10.7 billion in 2021 to USD 14.7 billion by 2026, at a CAGR of 6.5% from 2021 to 2026, many brands including Birla Care is looking at promoting these high-quality finished products and make them accessible for daily living.
Thus, concluding that the performance of your sleep is directly proportionate to the quality of the bedsheet. Good sleep is incredibly important for your health!