The Cotton Textiles Export Promotion Council held the Texprocil
Exports Awards 2010-2011 in Mumbai on March 5.
Newer opportunities are knocking at the doors of the Asian textiles
industry in terms of growing domestic market and also exports to the
neighbouring countries which are emerging as significant textile
producers. The textile export sector in India is often referred to as
one of the mainstays of the economy, given its potential to drive
substantial employment growth and wealth creation.
Whilst the world is trying hard to tide over the economic
uncertainties, many of the Indian exporters braved the situation,
adapted themselves to the changes and emerged successful. The
Texprocil Export Awards 2010-2011 honoured these enterprising
entrepreneurs who turned challenges into opportunities.
Since 1975-76, the year of its institution, the awards aim to
highlight the very best and, indeed, India’s world-class cotton
textiles capabilities and acknowledge the best amongst Indian
exporters who have achieved and sustained excellence through a
balanced mix of diligence, perseverance, foresight and dedication
required to develop a successful exporting organization.
Mr. Amit Ruparelia, Chairman of the Council, in his welcome address,
complimented the award winners despite the recent uncertainties faced
by the industry. He also commended the active role played by the
Government in mitigating the adversities faced by the exporting
community.
In his special address, Mr. V. Srinivas, Joint Secretary, Ministry of
Textiles, who was the Chief Guest of the function, commended the
Council for all its efforts to promote Indian cotton textiles in all
its splendor.
He also referred to the event the Council organised in Australia,
which was commended both by the participants and the Embassy officials
in Australia. He also complimented the Chairman and his team at
Texprocil for their untiring efforts towards promoting exports of
cotton textiles.
The function was presided over by Mr. A.B. Joshi, Textiles
Commissioner, who joined the Chief Guest in distributing the awards to
the winners.
Mr. Manikam Ramaswami, Deputy Chairman, Texprocil, proposing a vote of
thanks, expressed his gratitude to all the participants and the award
sponsors, Welspun Global Brands Ltd. and Alok Industries Ltd.
The main event of the evening was distribution of the prestigious
Texprocil Awards honoring excellence in export performance during
2010-2011. The 42 Awards covered various categories recognising
excellence in exports of specific product groups within the overall
categories of yarn, fabrics and made-ups such as:
Cotton yarn: Counts 50s and below, counts 51s and above, and processed yarn.
Cotton fabrics: Grey, bleached/dyed/yarn dyed/printed, and denim
Cotton made-ups: Bed linen/bed sheets/quits, terry towels, and other made-ups
There were also Awards given in the specific product categories, three
Special Awards in the Merchant Exporter Category, and one each in the
category of cotton yarn, cotton fabrics and cotton made-ups.
The expansion of the scheme of awards from 1993-94 covered the Special
Gold Trophy for Highest Global Exports, common to all categories to
honour the single most meritorious export performer. The highest award
was the Gold Trophy in all categories, except the Highest Global
Export Award where it is the Special Gold Trophy.
Release of publication
The highlight of the Awards function, apart from the Awards
presentation, was the release of the first edition of Texprocil
publication titled “Indian Cotton Home Textiles: An Evolution of
Evergreen Elegance!”.
The product catalogue on Home Textiles styled as a Coffee Table Book
(with 200 pages, hardbound and presented in a slip case) was published
by the Council with the support received under the MAI Scheme of the
Union Ministry Commerce & Industry. The book showcases the naturalness
of evergreen cotton as it redefines lifestyles, living up to its
credentials as white gold with a green heart.
The publication projects India’s cotton home textiles, made-ups and
furnishings as modern, contemporary lifestyle products, well
illustrated with world class photography, styling, concise content
writing, extensive editorial research, excellent graphic designing,
quality paper and printing.
The hi-tech publication with an eye on the latest available
technologies has included the Quick Response (QR) code that allows
easy access to the directory of Indian cotton home textile exporters.
All that is required is a download of QR-Apps on a smart phone and the
suppliers of home textiles are a ‘click’ away.
Additionally, a large pull-out depicts the textile map in India for
easy reference of the international buyers aiming to source home
textile products from the country. A free multi-media CD accompanying
the book includes a short film on cotton home textiles from India
along with a product display menu presenting the gist of the book.