Adwaith Lakshmi, a prominent name in the world of premium home textiles, continues to set benchmarks in the industry. This Coimbatore-based company, is a part of the renowned Adwaith Group, and are gearing up to showcase its innovative offerings at Heimtextil 2025, the prestigious global trade fair for home and contract textiles, scheduled to take place in Frankfurt, Germany.
“We are keen and, looking forward to exhibit at Heimtextil 2025,” shares Ravi Sam, Managing Director, Adwaith Lakshmi, during an exclusive interview at the company’s headquarters. Heimtextil 2025 starts slightly later than usual period, and brings lot of eagerness from the textile community to understand, the business current scenario globally, in the home textile space.
Reflecting on the journey, Ravi Sam recounts, “Adwaith group started its journey in spinning from 1956, set a bench mark for their high quality yarn, which are very popular choice among the peer exporters, weavers. From 2014 onward, we intensified our efforts into expansion, diversification and the results have been encouraging. We are growing consistently and establishing ourselves as one of the key player in the home textile value chain.”
Diverse product portfolio
Adwaith Lakshmi offers a wide array of products, catering to retail, commercial markets. Its portfolio includes terry towels, bathrobes, bath mats, terry blankets, bed linen fabrics, and kitchen table napkins, medical textiles. These products are crafted with a strong emphasis on quality, innovation, and sustainability.
The company’s preparations for Heimtextil 2025 promise to highlight a unique product mix. “We have a fine balance of business spread between different segments like retail, upscale hospitality, specialty health care textiles. Our key areas of strength are in the specialized retail products, upscale hospitality segment. We are one of the distinguished suppliers to the very upscale premium hotel chains, top rated resorts, cruises and to niche retail across the globle,” says Ravi Sam.
This focus on the top and mid-high segments of the market ensures that Adwaith Lakshmi offers value-added products instead of competing purely on volumes. The company’s products are exported to over 36 countries through a well-established network of importers and distributors.
Commitment to sustainability
Adwaith Lakshmi is widely regarded as a pioneer in integrating sustainability into every facet of its operations. Sustainability, according to Ravi Sam, is not just a buzzword but a core principle that drives the company’s decisions.
“Our approach to sustainability goes beyond using eco-friendly fibers or producing green products. We prioritize sustainable manufacturing processes and environmental stewardship. Currently, we are 84% carbon-neutral, with an ambitious goal to achieve 100% neutrality in the near future,” he explains.
The company has made substantial investments in renewable energy space, with a notable commitment to ground-mounted solar panel parks. Substantial investments were made in the wind energy space already and it helps to have the balanced use of both wind and solar. We encourage the use of cotton, which is truly sustainable in manufacturing process, requires less usage of heat energy in processing than manmade fibers and are naturally biodegradable, which helps in the conservation of our ecology lifecycle as well in reality.
Kasturi Cotton- Adwaith Lakshmi is a key supporter to promote the Government initiative of providing a completely traceable, good quality cotton. We are showcasing a special area this year at our booth in Heimtextil 2025. Ravi sam shares that, he is happy to be part of the team that leads and implement this project at Texprocil as a Vice chairman. Kasturi cotton branding is a novel idea by the Government, and it will help to create a value for our high quality cotton worldwide.
Water conservation is another critical aspect of its sustainability initiatives. “Our manufacturing facilities utilize advanced five-stage reverse osmosis (RO) systems, enabling us to recover 95% of the water used. We are meticulous about recycling resources and employ machinery that minimizes water and chemical consumption. Moreover, our exclusive use of agro-waste for fuel instead of coal further underscores our commitment to environmental protection,” observes Ravi Sam.
Balancing sustainability and quality
The company’s sustainability efforts are seamlessly balanced with its commitment to delivering top-notch quality. “Quality comes at a price,” acknowledges Ravi Sam, adding, “Educating customers about the value of sustainable products is crucial. While some expect eco-friendly solutions at low costs, we focus on customers in the mid-to-high-end market segments who value both quality and sustainability.”
Transparency and alignment with customer expectations have been key to maintaining this balance. Adwaith Lakshmi ensures its customers understand the effort and innovation behind its products, creating a mutually rewarding relationship.
Expanding global footprint
Adwaith Lakshmi’s global presence spans diverse markets, including the US, South America, the Caribbean, Europe, the Middle East, and Japan. The company is continually exploring opportunities to expand its reach.
Highlighting promising markets, he says, “The African and Chinese markets hold good potential. With China transitioning its focus to high-tech industries like EVs, robotics, we should also explore the possibilities to export cotton textiles, where we are equally good. It also helps to offset the trade imbalance on the other hand.
Navigating market trends and challenges
The global home textile market is at present shaped by dynamic trends and evolving customer preferences. While the luxury segment remains strong, the mass market faces hurdles due to selective consumer spending, particularly in regions like Europe, where inflation is still a challenge.
“Geopolitical stability, especially in Europe, could significantly improve market sentiment. Challenges like disruptions in global shipping routes, inflation, and energy insecurity impact demand, but there’s room for optimism. India’s domestic market, with its vast potential, also offers exciting growth prospects,” remarks Ravi Sam.
He emphasizes the importance of adaptability in navigating these challenges. “We are focused on maintaining our current growth levels while staying prepared for a surge in demand as global conditions stabilize. Growth will follow once confidence in the market returns.”
Customer-Centric approach
One of the key differentiators for Adwaith Lakshmi is its customer-centric ethos. “Our competitive advantage lies in our unwavering focus on customer relationships. We treat every customer with equal importance, regardless of their size or order volume. Customization is another area where we excel. Whether a customer needs specific adaptations to a product, we ensure their requirements are met with precision,” points out Ravi Sam.
This approach has earned the company the trust and loyalty of its clients worldwide, solidifying its position as a preferred partner for premium home textiles.
Optimistic outlook
Despite global challenges, Adwaith Lakshmi remains optimistic about the future of the home textiles industry. “We are determined to return to pre-Covid market levels, which requires a positive shift in global sentiment. Inflation, geopolitical tensions, and trade barriers are temporary roadblocks. Once these stabilize, we anticipate robust growth,” he asserts.
In the meantime, the company is focusing on adapting to current market conditions and enhancing its product offerings to stay ahead of the competition.
Heimtextil 2025 calling
Finally, speaking about how Heimtextil contributes to Adwaith Lakshmi’s strategic goals, Ravi Sam mentions, “The trade fair serves as a vital platform for networking, showcasing products, and understanding market trends. It’s not merely a venue for immediate business but a starting point for engagement with both new and existing customers.”
“We attend to exhibit our offerings, foster connections, and gain insights into the industry’s direction. While sales are a potential outcome, the primary focus remains on these three objectives: networking, exhibiting, and market analysis.”
This year, we are in the new hall 8, with a large space, showcasing a wide variety of towels, in different fibers, designs, concepts, showcasing the wide area that we can do.
“We welcome visitors from around the world to our stall. You can find us at Hall No: 8 Stall No: D 41 at Heimtextil, “he signs off.
