Eaton has announced that its New Delhi-based Power Distribution and Power Quality commercial organizations for South Asia have been consolidated and Mr. Sushil Virmani has been named as Sales Director, Electrical Sector, South Asia, to lead the consolidated organization. He will report to Mr. Anoop Nanda, Managing Director – Rest of Asia, Electrical Sector, Eaton.
The consolidation aims at increasing Eaton’s penetration in key market segments, leveraging the company’s key account strategy, increasing value assemblies and solutions sales, and growing the overall business in South Asia.
“I believe Sushil’s vast experience and contributions will play a crucial role in implementation of many new strategies and programs that we are developing as part of our new strategic direction to build business in South Asia,” commented Mr. Nanda.
Mr. Virmani has three decades of multi-disciplinary cross-sectorial experience in the power solutions industry and has a proven track record of successful integrated sales campaigns and channel programs. In his new role, he will be leading the South Asia commercial organization and driving a unified strategy in this market. He will identify synergies across product groups and ensure penetration across key accounts and segments.
Mr. Virmani has held a variety of senior management roles over his 13 years with Eaton. In his most recent role as Sales Director for Eaton’s Power Quality business in South Asia, he was responsible for the development of the company’s Power Quality sales strategy, channel partner development, and customer service and sales team management across the region.