Exclusive interaction with Shantanu Sharma, General Manager – Brand Marketing South AP, ExxonMobil Lubricants Pvt. Ltd.
What are your thoughts on the textile industry?
The textile and apparel industry is one of the oldest and largest sectors in the country – touching a market size of USD 172.3 Billion in 2022. Moving ahead, the market is expected to reach USD 387.3 Billion by 2028, exhibiting a CAGR of 14.59% during 2022-2028. A few major drivers propelling the market include rising demand for high-end apparel and footwear, proliferation of government initiatives such as ‘Make in India’ to empower weavers, and the expansion of efficient and ethically produced materials.
We, at Mobil™, are optimistic about the textile sector and its potential to contribute to India’s USD 5 trillion target. At Mobil, we are collaborating closely with textile sector manufacturers to maximize their performance and aid their profitability, which in turn, is helping them showcase their excellence to a global audience. Further, our promise to help customers advance their productivity is helping them overcome operational hiccups to succeed in securing and delivering orders beyond business as usual. We have a strong focus on the textile industry and believe that it will play a key role in driving India’s economic growth.
What challenges do textile manufacturers encounter?
The textile industry in India faces several challenges which vary in nature and intensity across different segments of the industry. As the textile sector is one of the oldest and most dispersed, ensuring equal access to technology and finance remains a key challenge. Manufacturers continue to rely on outdated machinery and production methods resulting in lower productivity and profitability – thus, hindering their ability to modernize and adopt more efficient processes. Other common challenges include the lack of adequate skilling, use of energy-guzzling equipment, and disassociation from newer global trends emerging in the sector. Moreover, textile machinery operates at high speeds and under considerable stress, leading to considerable wear and tear of critical components.
To overcome these common challenges, choosing the right lubrication solution becomes crucial for enhanced efficiency and competitiveness. At Mobil, our lubrication solutions are setting industry benchmarks in combating these issues along with others in managing high temperature and heavy loads.
What is your key offering for the textile sector?
Mindful that operational excellence is non-negotiable, we are working closely with textile manufacturers to ensure global competitiveness in operational choices, such as opting for cutting-edge products and services. Here, the Mobil™ SHC 600 Series has emerged as a catalyst for productivity, performance and profitability. The Mobil SHC 600 Series lubricants are exceptional performance gear and bearing oils designed to provide outstanding service in terms of equipment protection, oil life and problem-free operations that help to increase customer productivity.
These scientifically engineered oils are formulated using the latest proprietary and patent pending Mobil SHC technology to provide outstanding and balanced performance in demanding applications at high and low temperatures. These products feature excellent low temperature properties. The series has done especially well to earn the trust of companies in the sector with its established record in maximizing machinery life and minimizing maintenance expenses.
What differences can services make in the textile sector?
As machines age, their upkeep and maintenance demand a reliable service partner that can oversee performance metrics and aid overall output, productivity, and profitability. A service partner with expertise in machine maintenance understands the unique requirements of aging equipment and can develop customized maintenance plans that consider the specific needs of older machines. Here, Mobil is leading the way by providing a holistic lubrication experience that encompasses superior products along with quality servicing solutions.
Here, the Mobil Serv℠ Lubricant Analysis (MSLA) program is proving to be a gamechanger. With decades of experience in used oil analysis and a global database of equipment and engines, MSLA assists in accurately analyzing lubrication needs, making recommendations and setting technical limits that help increase reliability by detecting and preventing potential equipment failures, reducing unscheduled downtime, lowering lubricant consumption, and countering costly disposal. This combination of superior products and reliable service has helped Mobil earn customer goodwill, as is also seen in its many successful associations. Mobil places customer satisfaction at the pivot of its innovations and will continue to support manufacturers and industries in achieving peak operational productivity and profitability.
