As of now, the company’s expertise is helping open new doors for Indian manufacturers in the African market
Sunita Impex has made it possible for many small, medium and big Indian manufacturers to spread their footprint in the global market. For more than five decades, it has been a one-stop destination for the supply of spare parts, machineries, turnkey solutions and project consultancies. The company started its business with the textile industry but due to its promise of quality and strong customer relationships, it spread to sectors like pharmaceuticals, packaging, personal care, food processing and industrial plastics.
Sunita Impex became one of the oldest exporters of textile equipment in India after commencing its operations in 1974 when it started exporting to Bangladesh. With more opportunities emerging in the global market for Indian products, the company expanded its operations to countries like Vietnam and Indonesia. Its current focus is on the African market which is still in its growing stages and shows a lot of potential for Indian manufacturers. The company set its foot in Africa 16 years back; since then it has established its presence in seven countries, including Ethiopia, Uganda, Ghana, Ivory Coast and Senegal.
The company has two divisions: engineering in which it has acquired expertise and a newer division for readymade children’s garments. A well-equipped, state-of-the-art factory in Bangalore manufactures 1,00,000 pieces of garments per month, majorly earmarked for exports. The company’s most intriguing aspect is its dedication towards its customers. Leaders at Sunita Impex make sure to know and understand their customers intricately to devise the best solutions for them. That is the reason for their long-lasting customer and business association.
With the current slowdown in China, there are emerging opportunities for Indian companies to make their impact in the international market, and take their products where demand has emerged. Through Sunita Impex, players can access this opportunity with greater ease, and they can be assured that they are supported in their venture. Elaborating about the company’s vision and mission, Director S K Sonika states, “We not only want a one-time effect of this opportunity to last but want to make it sustainable so that upcoming players can tap into such markets as well, and allow India to get ahead of China in the global trade.”
Furthering the company’s goals, Shilpa Sonika Rajgarhia became a part of it in 2012. She gave the company a new direction and majorly impacted its operations in Africa. As a next-generation entrepreneur, she took a new approach to grow this business and add products in the company’s portfolio that served sectors other than textiles in the country. Through research and strategy development the company identified new sectors where business showed scope for expansion and made its way into that space.
Sunita Impex has continued to follow the same path since then in other parts of Africa as well, gathering market knowledge and investing in research and development to ensure the products they provide are always up to the industry standards and knowledge, as per the current scenario. To make this possible, a team assesses the market trends and the performance of its customers every three months and gathers data that can be used later to refine the processes and solutions provided. With this, the company assures its clients that the product provided to them is always the best as per their knowledge. It has established such a relationship of trust with its customers that they know they will be catered to in the best way possible if they have associated with Sunita Impex.
A business needs more than good product or service, even more than a good name. It needs to build confidence in its customers that it is going to deliver what has been promised. This reassuring quality only comes in the picture when customers are given the details of the products and services and allowed to invest their time in taking an educated decision. The company is not just a client-facing business but an entity that understands it beyond the business. It takes into account external conditions and gives the best solutions accordingly. The reason behind this strong dedication to becoming the best comes from S K Sonika’s love for his country. The products and solutions provided by Sunita Impex carry the Indian name and trust with them and when their deliverables succeed, India does too.
Moving ahead, Shilpa Sonika Rajgarhia mentions that the company is looking for tie-ups in the industry with new and old players to develop strategies and become a business that strategically provides solutions and project consultancies. In her words, “The global market is opening up like never before. We see more opportunities and scope in India now and we want to be associated with many more players to gather industry insights needed to grow in this market, and provide our clients with the same expertise”. This will be possible through tie-ups with Indian manufacturers and giving them the knowledge and products that can aid their business in growing.
The company has taken many Indian products to the overseas’ market where they enable the product to find new buyers and space where there has been a surge in demand, especially in underdeveloped markets like Africa where Indian commodities are popular due to their good quality and high affordability. These markets have been emerging as drivers of future growth, showing scope of increment amongst saturated markets and an area for companies to expand their businesses. Sunita Impex is looking for an increasing number of players who are willing to venture into such markets and they see good growth in this industry in the coming future.
The company assures to be the driver of business once a client associates with them. With their expertise and turnkey solutions, the company has become an established name in the industry. It is moving forward with the belief that its success lies in the growth of its clients. When an Indian player gets business, expands to new markets and sees success in its venture, Sunita Impex succeeds with it. Under the guidance of its strong leadership, Sunita Impex is taking steps to spearhead growth and business in the Indian textile industry.