Despite their humble beginnings in 1999 with virtually no available support and resources Yash Textile Machines has risen to the position of the most prominent manufacturers in their respective product line. In over 22 years of pioneering and growth, the company has garnered around 500 customers both in the international and domestic market and has developed impressive machinery and automation in the process. An interview with the director of Yash Textile Machines has provided insight as to how the company rose to prominence.
Yash Textile Machines began with Mr. Navin Sharma’s ambitious vision – to make technologically superior machines, the likes of which were only prevalent in European countries, available to domestic textile companies.
Today, Yash Textile Machines offers an exciting and diverse family of products, broadly classified into ‘Making up Machines’ (which include Batch Preparation, Fabric Inspection, Rewinding and Folding machines, as well as Slitting and Cutting machines), ‘Packing Machines’ (which include semi and fully automatic Stretch film & Poly film packing machines for Rolls, Bolts, Stacks etc.) and ‘End of Line Automation solutions’ (which include Mapping and High speed Automatic Cutting and Packing Line with Cut optimisation software, Automatic roll handling and Sorting systems, Preparation and Packing of rolls and parcels, Automatic Palletizing systems and more. Their products have a plethora of applications and are suitable for use on Traditional textiles as well as Nonwovens, Technical textiles and Floor coverings.
Yash Textile Machines have been pioneers in this product line since they first entered the field, and have subsequently established themselves as a company that bought into the finest quality technology through their joint ventures and partnerships. Indeed, their various strategic collaborations with European textile machinery manufacturers boosted their technical knowledge and enabled them to provide the market with top of the range textile machinery. Their technology and machines have benefitted the customers in terms of higher machinery efficiency, productivity, reduction in man power and avoiding errors in in-house logistics movements between production lines.
With a stringent moral compass and strong character being an important part of their business model, the company continues to grow in an organic innovation driven manner by prioritising quality over quantity and co-engineering with their customers along the way.
With the level of success that Yash Textile Machines has garnered over the course of over two decades, the question arises – what is it that sets them apart from other companies that manufacture the same kind of textile technology? To begin with, the company has an excellent engineering sight, and formidable technical knowledge, both of which are a result of joint ventures with Swiss and Italian companies.
Their experience in engineering has been augmented by collaborating with European partners over the course of almost 18 years. Their company policies and modus operandi have been inspired by their European collaborators, which has been one of the driving factors behind the machines offered by Yash Textile Machines, being the most preferred brand in the country.
Constant innovation is another principal factor that sets them apart. The already superior European technology that they were made privy to because of their joint ventures, has been continuously improved upon by their in-house research and development department. This way, they can boast different levels of machine technology, and are able to customize machines and design solutions, as per the clients’ specific requirements. As a result, they can cater to a wide range of application areas, from traditional textiles, non-woven, and stretch sensitive fabrics as well as technical textiles and carpets. The company is also theoretically sound, and owns a design software, upon which their machine designs are made and improved upon. Additionally, the company makes use of an enterprise resource planning software (SAP ERP), which makes their operation efficient and airtight, and is capable of coming up with any relevant information, manuals and offers with the utmost reliability.
Like various other companies in the textile industry, Yash Textile Machines was not exempt from the harsh effects of the COVID-19 pandemic. Before the pandemic, however, they showcased very consistent performance, which arises from an apt understanding of the local market. According to Mr. Sharma, India is a country with a lot of rising entrepreneurs each with their own unique products. Therefore, to maintain relevance and to stay fresh in the eyes of its customers, Yash Textile Machines has had to constantly renew and reinvent new products and technology, to maintain their positions as leaders in the industry.
However, the company was faced with a myriad of obstacles with the onset of the pandemic. Their subsistence during this period, can be solely attributed to the trust and confidence that they worked so hard towards cultivating their consumers in the realm of product quality. Controlled expenses, careful financial planning, and time dedicated towards management of efficiency and productivity turned out to be fruitful, with their performance in the last financial year being an indicator that they have gotten back on track.
Mr. Sharma has predicted that in the coming years he expects Yash Textile Machines to grow exponentially. They plan to continue strategically advancing their product line, with either improvement being made on existing products or the introduction of completely new products that they believe will be of immense benefit to the textile industry in India. When asked about the possibility of any mergers and acquisitions being involved as a part of their future growth, Mr. Sharma stated that the company will remain open to this option.
A leading company of such sound moral character coupled with a thirst for innovation is indeed a rarity, and it can be confidently said that Yash Textile Machines will make an even more definitive mark on the textile machinery industry before the decade is up.