Sharman Shawls and A.T.E.: A Collaboration for Crafting Royalty in Textiles

In the heart of India’s textile industry thrives Sharman Shawls, a company that seamlessly blends tradition with technology. Founded in 1970, Sharman began its journey with handlooms, creating intricate handwoven designs that became a benchmark for design and quality. As pioneers in adopting electronic jacquards in the 1990s, they expanded their repertoire to include home furnishings and women’s clothing material. Sharman Shawls has seen remarkable growth over half a century of craftsmanship and innovation. Their production units are equipped with advanced machinery from Sulzer, Dornier, Itema, and SMIT. While they have transitioned from handlooms to fully automated systems, their commitment to creativity and quality remains unwavering.

Sharman Shawls’ Fusion with Global Tech Giants

Sharman’s customer footprint extends across Europe, the Middle East, and the USA. For over 20 years they have partnered with inspiring European studios and have been investing in thousands of original artworks every year. The company’s USP lies in its consistent quality and design innovation. With an in-house design team at its core, Sharman Shawls continues to push the boundaries of creativity. Their backward integration into spinning underscores their dedication to quality in every stage of manufacturing. From spinning woollen yarns to in-house dyeing and finishing—every step is meticulously managed within the group. When it comes to machinery investments like sizing or warping machines, Sharman’s loyalty to European technology speaks volumes about its pursuit of excellence.

The Sharman Shawls, KARL MAYER and A.T.E. Partnership

Sharman’s long association with A.T.E. stands as a testament to their satisfaction with A.T.E.’s advise on products and A.T.E.’s services—a relationship built on trust and competence. Sharman utilizes world-class warp preparation machines from KARL MAYER, mainly sectional warpers from Karl Mayer’s India operation, and a PROSIZE sizing machines from Italy. These machines guarantee outstanding warp qualities due to the perfectly wound warp beams with uniform tension across the beam. The highest productivity is achieved by combining minimum yarn load and high speeds.

“In the high fashion textile industry, KARL MAYER-’s high-performance sectional warper is a road to success.”- Ripan Jain, Managing Director, Sharman Shawls.

The collaboration between Sharman Shawls, KARL MAYER, and A.T.E. represents the blending of domestic knowledge with international technological capabilities. The partnership commences with A.T.E. and Sharman’s discussion regarding Sharman’s requirements and aligning them with the most efficient production solutions based on state-of-the-art warp preparation and weaving technologies. A.T.E. also discussed the warp beams and other accessories best suited to KARL MAYER’s warp preparation technologies. Sharman Shawls leverages the advanced textile machinery of KARL MAYER to augment production efficiency. This collaboration facilitates continuous innovation, allowing Sharman Shawls to produce textiles and home furnishings that match intricate designs and unmatched quality, thereby solidifying their competitive advantage. Furthermore, dedicated after-sales support ensures seamless operation and minimal downtime, enhancing productivity. Consequently, this partnership fortifies Sharman Shawls’ market presence, enabling them to cater to the escalating demands of a diverse clientele across domestic and international markets.

Conclusion:

Looking ahead, MD Ripan Jain envisions a diverse product range that includes shawls, stoles, and dress material. Expansion is an ongoing theme at Sharman, as they strive to enhance their production capacity annually to keep up with customer demand. Sharman Shawls continues to shape its future while staying true to its tradition of excellence, a tradition that gracefully spans different eras and nations.

“One should work hard on the innovation and manufacturing sides, to produce real satisfaction.”

– Ripan Jain, Managing Director, Sharman Shawls.