Sedo Treepoint: Looking forward to expanding its Indian Market presence

Sedo Treepoint GmbH specializes in digitising and automating the manufacturing processes for textile finishing. The company with its control systems for dyeing and finishing machinery is emerging as a top player in the segment in many key global markets

The year 2022 has been a good year for Sedo Treepoint. From launching a new product series to participating in trade fairs and making further inroads into a growing market like India, things seem to be moving in the right direction for the company. In an exclusive chat, Andreas Hannes, the company’s marketing manager, echoing the positive sentiments, stated that 2022 was a great year for Sedo Treepoint. Listing down the key highlights for the company during the year, he said: “Beside the successful integration of our new Sedomat 6000 | 8000 controller series into the market, we were able to participate in fairs and events and meet our customers, partners and friends in person at, for example, Knit-Tech and India ITME.”

Andreas Hannes,
Marketing Manager, Sedo Treepoint

“We are very pleased with the revenue we now have despite all the crises that occupy our world. What we see is that while China’s economy has been declining, other nations are gaining ground. We will have to wait and see what 2023 brings, but what we know is that India, especially, holds great potential for economic growth. We are in negotiation with many Indian partners and are sure that we will be able to expand our market share here in 2023, also with projects with a high degree of automation,” he added.

Wide Product Range

Going into details regarding the product range offered by Sedo Treepoint for the global market, he mentioned: “The products we offer range from the automation of dyeing and finishing machines (Sedomat, SedoIO) to the entire production management with our MES Systems (SedoMaster, SedoExpert), colour management (ColorMaster), energy management (EnergyMaster) and testing and quality control to ensure the best result in dyeing and finishing (Morapex, Qtex). All products meet the latest industry and highest quality standards. With Sedo Treepoint’s systems you get many cutting-edge features for the smart factory combined with smart software solutions. The complete textile supply chain is integrated through intelligent production.”

Key Global Markets

When asked about the key global markets for the company where it enjoys a strong position, Andreas Hannes stated: “The markets are always in a state of transition. Actual themes like energy crisis and disruptions of supply chains influence the business. And we are all still suffering from the after-effects of the pandemic. One of the most promising markets for us in 2023 is India. Vietnam and Bangladesh are also markets where we expect to be able to further expand our market leadership. We are really excited about what the year 2023 will bring. We hope that we will all be saved from further crises for the time being and can focus on our business only.”

Innovations

Highlighting some of Sedo Treepoint’s recent innovations in technology and new products, he said: “The highlight is our Sedomat 6000 | 8000 controller series which brings together our knowledge of more than 45 years of machine automation. It’s a solution for every dyeing and finishing machine from small lab machines, yarn and fabric machines to continuous machines. It is developed to match future standards through its high flexibility. The new series comes in four sizes, offers different interfaces and various I/O options. A PLC is already included for easy adaption to all types of dyeing and finishing machines. It is tested for rough production environments and built according to the highest quality standards.  It is now one of the most modular and advanced systems on the market and offers everything needed for Industry 4.0 and the smart factory. Of course, other new products will be launched at ITMA this year.”

All Set for ITMA 2023

Talking about ITMA 2023, Andreas Hannes mentioned that the team at Sedo Treepoint is excitedly looking forward to participating at the mega textile machinery trade fair. “ITMA is the leading fair of our industry and we are much excited to take part again in Milan. At our booth, visitors can explore how to bring their smart factory to life with the support of our products. Of course, we will have our new controller series Sedomat 6000 | 8000 at the booth and will present our well-known software systems. Customers can look forward to innovations and a visit to our booth will be worthwhile.”

ITMA 2019 was all about Industry 4.0. What’s next in terms of manufacturing, automation and digitisation? Responding to this question, he replied: “For us, there are several matters on the agenda and Industry 4.0 is still an important key point. For manufacturing, sustainability has always been important in different ways: optimise processes, reduce consumptions like water, salt, dyestuff, use as less energy as possible, and have as less wastewater as possible. Higher energy prices bring customers’ focus on energy management which we also cover. This is a unique advantage against other suppliers.”

“Automation and digitisation can of course assist tremendously. In a factory with a high degree of automation, processes run closely together. The result is that quite automatically less of the above-mentioned resources are consumed. In addition, constant monitoring and reporting provide the basis for better decisions because they are data-driven,” he explained. “We offer all our customers around the globe the possibility to realise manufacturing with a high degree of automation and digitisation. Our goal is to provide systems to satisfy our customers and to achieve a sustainable impact on our world,” he added.

Strong Technology Focus

Sustainability is the most used word in textile manufacturing. Elaborating on how Sedo Treepoint’s products and technologies ensure sustainable manufacturing, Andreas Hannes remarked: “As mentioned earlier, sustainability has always been important in different ways and is now more present than ever. Our products are all developed to save resources like energy, water, dyestuffs, and chemicals. SedoMaster connects all systems of the dye house or textile finishing plant in one system for an optimised production planning from batch start to batch end and all related processes. It is our central tool for the entire workshop to get real-time insights for better production and business performance. It helps to better understand operations and to get more out of workforce, equipment, and materials.”

“ColorMaster is our expert system for recipe management and colour measurement. A lot of dyestuffs and chemicals and finally also costs can be saved due to the exact recipe calculation. The many process optimisation options in ColorMaster really improve costs and output in production. EnergyMaster software supports measuring, controlling, and targeting of your energy consumption. You can, for instance, easily find out the largest energy users, what is causing peek consumption and detect abnormal consumption. By defining an energy efficiency plan with clear goals, significant energy savings can be realised quickly,” he said.

Key Strengths

Highlighting the key strengths of the company that give it the competitive edge, Andreas Hannes noted: “With Sedo Treepoint you get more than 45 years of experience in the international textile dyeing and finishing business. We provide the full range of solutions to optimise every dyeing and finishing plant. Our worldwide presence with 24 hours support makes it possible to serve customers quickly with reliable products designed after the latest industry and quality standards. We also have an edge because of our long-term partnerships where customers are not only customers but our friends and partners. Our product portfolio covers many fields, so you do not need several vendors, but one that will integrate many fields and integrate the data.”

Overall Picture

Finally, sharing his views on his expectations for 2023 and the growth of the textile industry globally, he observed: “With ITMA scheduled to be held in Milan this year, we have the biggest event after many lockdowns. We hope that we can really welcome many of our worldwide customers again to share ideas and discuss new projects. Regarding the growth of the industry, we assume that there will be regional shifts with different focuses. But we are confident that the textile industry globally will continue to recover in 2023 and that orders will increase again. We have many interesting products in our portfolio which will drive digitisation and sustainability in the textile industry. We are looking forward to 2023 and are excited about the challenges we will be able to solve with our customers,” he said.