RSWM Ltd., part of the Rs. 5,000-crore, LNJ Bhilwara Group, has just opened its new regional yarn marketing office at Ichalkaranji in Kolhapur district of Maharashtra to serve central India in a better and personalized manner. After setting up its centres in different parts, as in Indore, it is now increasing its reach in the central part of India.
Mr. ML Jhunjhunwala, Head (Domestic Yarn Marketing), said: “It is a privilege to have a yarn marketing office at Ichalkaranji. The response of the traders and customers was overwhelming on the inaugural day. We witnessed more than 250 customers and traders and received very positive feedback from them”.
Mr. JC Laddha, Chief Executive (Yarn Business), stated: “Ichalkaranji is one of the largest markets with 1,25,000 looms, of which 25,000 looms are shuttleless. The office is opened with an objective to introduce RSWM’s value-added yarn to customers in Kolhapur district and to provide our customers personalized services. The Ichalkaranji office has been opened to introduce the company’s specialty products to customers in Maharashtra”.
RSWM produces all kinds of yarns, including cotton yarn, synthetic yarns and functional yarns which have end uses like knitting, weaving, technical textiles, home textiles and many specialized applications. The company already has yarn marketing offices in Mumbai, Delhi, Kolkata, Ludhiana, Tirupur and Bhilwara. It will shortly open office in Ahmedabad and Kanpur for a better understanding of these markets.
RSWM is a leading manufacturer and exporter of synthetic blended and cotton yarn with eight manufacturing units in Rajasthan, of which five units produce yarn. The company has total installed capacity of 3,55,538 spindles and 4,080 rotors-spindles with an annual turnover of Rs. 2,000 crores. It is one of the largest producers of fabrics marketed under “Mayur Brand” with annual capacity of 10 million metres and denim fabrics with annual capacity to produce 15 million metres.
RSWM Ltd. is one of the largest textile manufacturers in the country with a turnover of Rs. 2,000 crores. It is the flagship company of the LNJ Bhilwara Group which has a turnover of Rs. 5,000 crores with its presence in textiles, power, graphite electrodes and IT.
RSWM operates 4,07,378 spindles, having more than 100,000 MTA yarn capacity. With eight manufacturing locations, it specializes in synthetic, blended, mélange, cotton & specialty yarn, fabric and denim. The company exports a complete range of yarn and fabric to over 70 countries worldwide, with visible presence across Europe, South Africa, North America, Australia, South Korea, Belgium, Singapore, Italy, Egypt and the Gulf countries.
Mayur Suitings, the leading brand of RSWM Ltd., enjoys high brand equity in the country.