To cater to the aspirational new-age consumers who are increasingly opting for high-end products, RSWM Ltd. has launched a luxury suitings & shirtings fabric brand Cannello. This premium segment brand will be marketed by Mayur Suitings, the flagship brand of RSWM Ltd. which is eager to acquire over 10 per cent of the total market share in this premium fabric segment in the next three years.
Mr. Prabir Bandyopadhyay, CEO, RSWM Ltd., said: “Our consistent focus on cutting-edge research and technology has resulted in pioneering new products that will set a new benchmark in the Indian fashion industry. Cannello is a premium fabric product designed for elite customers. It has the flavor of fashion and style and aims to meet the desires of dignified and fashionable consumers.”
The new age Cannello has several features like tweed for winter jacketing with the warmth of pure wool, polywool for all-season fabric for trousers and suits, Terry Rayon for high-class suits and party wear which gives a super soft and elegant look and Giza Cotton that provides super softness to its customers.
“Inspired by the fashion houses of Italy, this premium suitings and shirtings fabric will elevate Mayur’s stature to heights at par with the best internationally. Crafted with the choicest selection of wool, cottons from Giza and Terry Rayon blends, Cannello is certainly a new benchmark in Indian fashion, the classy-meets-edgy creations that are the toast of fashion ramps from Milan to Paris,” said Mr. RK Chaudhary, Advisor, Marketing, Mayur Suitings.
The fabrics would be available at all multi-brand retail outlets, besides, Mayur Suitings centres, in the price range of Rs. 700-3,000 per metre.