“Dare to commit” is a belief well entrenched into Welspun’s DNA. It drives every aspect of its business, from leading innovative technologies to developing path-breaking products, to fostering sustainability.
For Welspun India Ltd. (WIL), 2014-15 was a landmark year. The company recorded its highest annual sales and profitability in its history by crossing the Rs. 50-billion milestone in sales and Rs. 5-billion mark in profit during the year. It also maintained its position as the No.1 home textile supplier to the US for a third consecutive year based on the rankings published by Home Textiles Today (HTT) in January last.
Welspun completed a major part of its vertical integration project for increasing its spinning and weaving capacity. The company successfully commissioned 1,70,000 spindles for producing fine count yarn during the year. The spinning unit, inaugurated at Anjar in Gujarat, is India’s largest such unit under one roof. The new facility is expected to take the total spinning capacity of the company to over three lakh spindles, thereby fulfilling nearly 70 per cent of its internal yarn requirement. It will further improve the company’s supply chain with less dependence on external sourcing.
WIL has maintained its leadership position in home textiles, being ranked as the No.1 supplier to the US for the third consecutive year. Every sixth towel and every 10th bed sheet sold in the US comes from Welspun.
On the international front, Welspun is in the process of expansion of its “Christy” brand into newer geographies such as China and the Middle East. As regards India, the company has launched a major marketing campaign for the domestic brand “Spaces”.
Another key focus area will be increasing the share of innovative products in company’s overall portfolio. In this direction Welspun has launched an extensive marketing campaign in the US to promote Hygrocotton, its own patented technology, among customers.
By Rajeswari Prasad