Rieter delighted its customers at ITMA Barcelona with many novelties and highlights. The 4 spinning systems were presented in direct comparison. This enabled exhibition visitors to become familiar with the advantages of the individual technologies and their respective yarns from the qualitative and economical aspects.
High-ranking visitors such as the winner of the competition “The oldest Rieter spinning machine”, the Swiss Ambassador, the winners of this year’s Rieter Award as well as partners from the company’s main markets were hosted on the Rieter exhibition booth. The sales success experienced during the exhibition served to strengthen Rieter’s perception of how well the machines were received by customers.
The comfort of competence
As a competent partner, Rieter makes life easier for its customers and supports them from the initial investment discussions through to the successful operation of a spinning plant. Extensive knowledge from the fiber to the yarn and further to the finished textile is the foundation for development of innovative machines that provide a constantly high yarn quality. All this lies behind the new slogan “The Comfort of Competence” that Rieter launched at ITMA.
In the comfortable armchair, known from the advertizing campaign for the new slogan, visitors could recline cozily and have an original souvenir photo taken.
4 Spinning systems from a single source
Rieter, the only supplier of all 4 spinning systems, proved at the ITMA Barcelona its competence to advise every customer on the choice of the right spinning system. Customers profit from economical, comprehensive solutions and thereby from sustainable market success.
The new J 20 air-jet spinning machine, the R 60 rotor spinning machine, the K 45 compact spinning machine and the new C 70 card were the product highlights. The ring spinning system could be seen on the Rieter PTC (Premium Textile Components) stand. Customers were therefore able to gain a good overall perception of the innovative products from Rieter.
Rieter Award
Young people from the textile industry are promoted by Rieter. The Rieter Award supports textile training and encourages talented young professionals. The Award creates a global network comprising students, universities, institutes and Rieter. Six students from China, India, Turkey, Vietnam, Pakistan and Belarus spent an eventful Rieter Award week in Barcelona, visited ITMA and held interesting discussions with the Rieter experts.
Yarn stand
At ITMA Barcelona, Rieter presented its yarn stand for the first time in the new fiber and yarn section. This stand has been representing Rieter for many years at fabric exhibitions. Rieter yarns, fabrics and end-products from ring yarn, Com4 compact yarn, ComfoRo rotor yarn and the new air-jet spinning yarn ComforJet were on show. This highlighted Rieter’s expertise as a system supplier, from the fiber to the yarn right up to the end product.
Valuable contacts with customers, processors and yarn handlers took place. The cooperation with fiber manufacturers (e.g., Lenzing) made it possible to recognize trends with fabrics and yarns and to incorporate these in the current machine developments.
Rieter thereby supports its licensees and reference customers in the marketing of yarns and simultaneously helps to make the unique properties of Rieter yarns better known in the sales market.