As the next step under its Recron® SHT Branding Program which was launched in March, Reliance Industries Ltd. (RIL), one of the largest manufacturers of synthetic fibre in the world, has partnered with the Bhilwara-based Star Cotspin Ltd., a leading manufacturer and exporter of sewing thread.
Star Cotspin is the first company in north India to be certified under the program.
The partnership agreement was signed in New Delhi by Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries, and S K Chhajer, CEO, Star Cotspin. In recognition of the partnership, a memento was exchanged between the partners.
Under the agreement, Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre, will be the basic substrate for polyester sewing threads manufactured by Star Cotspin. This yarn will then be sold, cobranded with Recron® SHT. Apart from branding the products, RIL will also provide marketing and technical support to Star Cotspin.
Commenting on the agreement, Gunjan Sharma said: “This step, in our endeavour towards establishing standardized high quality sewing threads, is a vital one. We are happy that Star Cotspin, the first grey sewing thread producer in India, has chosen to partner us in this initiative that will help both companies to strengthen growth and customer trust. Star Cotspin has shown considerable growth, and have ambitious plans for the future.”
Chhajer observed: “We have been associated with Reliance Polyester Fiber for several years, and are pleased to enter into a co-branding partnership with Reliance Recron® SHT PSF. We believe that this will accelerate our future growth through further penetration in our customer base of rewinder manufactured products.”
RIL and Star Cotspin will jointly conduct research and development work to further enhance the Recron® SHT sewing thread quality and will explore new business opportunities. Reliance will also support Star Cotspin in creating awareness about standardized high quality sewing thread products among key stakeholders, especially spoolers and apparel manufacturers.
Star Cotspin is planning to undertake a 12,000-spindle expansion project. An allocation of 6,000 spindles each is expected to be made for optical white and black yarn. The company expects to double consumption of Recron® SHT fibre by the end of 2017.