Reliance Industries Ltd. (RIL) has signed a co-branding agreement for polyester sewing thread yarn range manufactured by the Coimbatore-based Precot Meridian Ltd. (Precot), a leading yarn manufacturer and exporter of yarn and thread.
Under the agreement, Precot will manufacture grey and coloured polyester sewing thread yarns, using RIL’s Recron SHT, the world’s best quality super high tenacity fibre. This yarn will then be sold, co-branded with Recron SHT.
The agreement was signed by Mr. Ashwin Chandran, Managing Director, Precot Meridian Ltd., and Mr. Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Ltd.
Commenting on the agreement, Mr. Ashwin Chandran said: “We have been a consumer of Reliance polyester fiber for several years and we are very happy to be a part of this co-branding effort with Reliance Recron SHT PSF”.
Mr. Gunjan Sharma said: “We are pleased to extend our Recron SHT brand to Precot as this will ensure standardised high quality products reaching end customers and will help both companies to strengthen growth and customer trust.”
Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron SHT as a leading brand.
RIL and Precot will jointly conduct research and development work to further enhance the Recron SHT sewing thread quality, and will also explore new business opportunities.
Reliance will also help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products.