Premier Fine Linens, a prominent member of the Premier Group, is celebrated worldwide for its outstanding collection of sustainable home textiles. During a recent discussion, Mrs. Shanthi Srinivasan, the Managing Director, and Dr. Kumaravel, Vice-President of Sales and Marketing, provided valuable insights into the company’s extensive heritage, unwavering dedication to sustainability, and diverse range of products. The company will be participating at Bharat Tex 2024, organised by the Ministry of Textiles, Government of India.
Mrs. Shanthi Srinivasan provided insights into Premier Fine Linens’ legacy, stating, “With a 78-year heritage, we pride ourselves on being a family-owned Professional enterprise, renowned for our fully integrated operations—from spinning to bed linen manufacturing. Our recent addition, a state-of-the-art facility near Coimbatore, underscores our commitment to modernization and automation.”
Managing three manufacturing units within the broader portfolio of 11 units in the group, Premier Fine Linens emphasizes sustainability across its operations. Mrs. Srinivasan highlighted, “We champion a diverse workforce, empowering women in pivotal roles and investing in CSR initiatives like our recent completion of a school for underprivileged children.”
Dr. Kumaravel emphasized Premier Fine Linens’ product diversity and sustainable practices, noting, “Our bed linens, including sheeting, and expanding into table linens, epitomize quality and sustainability. We’re proud to offer products crafted from sustainable cotton and hold the ‘Oeko-Tex Made in Green’ certification.”
In a market dominated by similar offerings, Premier Fine Linens stands out through seamless integration facilitated by SAP technology. Dr. Kumaravel elaborated, “Our customer-centric approach, backed by extensive R&D, enables us to offer tailored solutions that meet individual needs.”
Discussing global markets, Dr. Kumaravel outlined Premier Fine Linens’ strong presence in the US, with significant expansion efforts in Europe, the Far East, the Middle East, and India. Despite economic challenges, the company maintains a robust growth rate, emphasizing quality, technological advancements, and strategic planning.
Premier Fine Linens’ commitment to sustainability extends beyond rhetoric, with over 70% of its energy sourced from renewable wind power and nearly 99% of its offerings being natural and biodegradable. New fully automated sewing facility in Arasur, Coimbatore, underscore the company’s commitment to expansion and sustainability.
As Premier Fine Linens looks to the future, Mrs. Shanthi Srinivasan articulated the company’s vision for doubling its business within the next three years. With a focus on Industry 4.0 and automation, Premier Fine Linens remains poised for continued success, guided by a comprehensive roadmap to achieve its goals by 2030.
Salient features of the new facility include:-
- Greenfield project set up on 31 acres (20 minutes from Coimbatore airport)
- Fully automated confection unit with state-of-the-art technology
- Latest European technology machines
- Speedy delivery to customers
- Precise finishing on products with automated sewing.
- Online traceability through automatic barcode identification
- Current capacity 50,000 pcs/day. Scalable to 250,000 pcs/day.
- The manufacturing process is handled by a highly skilled team.
“Our customer-centric approach, backed by extensive R&D, enables us to offer tailored solutions for individual needs” – Dr. Kumaravel.
