Poddar Pigments Ltd, a pioneer in the Indian Masterbatch industry, continues to lead the market with cutting-edge innovations. The company is known for its expertise in producing high-quality products including functional masterbatches for PP and Polyester nonwoven fabrics.
The launch of Polyester Non-woven masterbatches, which took place at the Nonwoven Asia Tech Exhibition, marks another milestone in the company’s journey toward offering sustainable and diverse solutions for the textile and plastics industries. Ms. Madhuri Kothari, General Manager (Marketing) at Poddar Pigments, shares insights into this new development and the company’s future direction in an exclusive interview.
Masterbatches for PP and Polyester Nonwoven Fabrics
Poddar Pigments, headquartered in Chennai, has been at the forefront of the Masterbatch industry since its inception in 1994. Over the years, the company has diversified, supplying Masterbatches for a variety of applications, including nonwoven fabrics made from polypropylene (PP). The latest addition to their portfolio is the Masterbatch designed for nonwoven fabrics produced from polyester.
“We have been industry leaders in providing 500+colour shades for nonwoven fabrics made from polypropylene. Now, we have developed a new range of colour shades for nonwoven fabrics made from polyester. As of now, we are offering around 50 distinct shades for this application,” Ms. Kothari said, explaining the latest innovation.
This new Masterbatch launch aims to cater to the growing demand for high-performance nonwoven fabrics with functional advantage, which are increasingly used in sectors such as healthcare, automotive, and home textiles.
A Legacy of Innovation and Quality Control
Poddar Pigments holds the unique distinction of being the first Indian company to develop Masterbatches tailored specifically for dope-dyeing processes. These Masterbatches are designed to enhance both the colour and performance of end product.
“Our operations are backed by stringent quality control measures, ensuring our products consistently meet international standards. Our products adhere to ISO 9001:2015 QMS certifications, and this commitment to quality applies across our entire range, including both colour and additive Masterbatches,” Ms. Kothari emphasised.
The company’s two state-of-the-art manufacturing units in Rajasthan have a combined production capacity of 18,000 tons per annum, and its extensive colour catalogue boasts over 15,000 different shades—an offering that stands unmatched in the industry.
Customised Solutions for Every Need
One of Poddar Pigments’ core strengths lies in its robust research and development capabilities. The company’s R&D facility is equipped with advanced pilot machines designed to replicate real-world manufacturing conditions. These pilot plants allow Poddar Pigments to test and refine its products, ensuring that they meet the unique needs of their customers.
“Our technical team works closely with clients to provide tailored solutions that address specific challenges. We understand that each application comes with its own set of requirements, and our R&D facility is dedicated to developing customised Masterbatch solutions that meet these demands,” Ms. Kothari elaborated.
The company’s Experience Center is another testament to its customer-centric approach. This innovative virtual space allows customers to explore Poddar Pigments’ wide range of single pigment concentrates for PE, PP, PES and PA, providing easy access to product properties and enabling them to create custom colour hues with just a few clicks.
Sustainability Initiatives
Sustainability is at the core of Poddar Pigments’ operations. The company has made significant strides in reducing its environmental footprint by harnessing solar energy at one of its manufacturing plants and implementing a closed-loop water system to conserve resources. Additionally, the company follows standardised waste management practices, including partial recycling of waste.
“Our Masterbatches are also designed to support the transformation of PET bottles into sustainable yarns and fibres, contributing to a circular economy,” Ms. Kothari highlighted.
Poddar Pigments’ dedication to sustainability extends to the products it offers, ensuring that both its manufacturing processes and solutions promote ecological responsibility.
Global Reach: A Leader in Exports
While Poddar Pigments maintains its stronghold as a market leader in India, its reach extends far beyond domestic borders. The company has established a significant global presence, exporting to over 30 countries.
“In addition to being a leading player in India, we have a substantial global footprint. Our export markets continue to grow, and we are proud to contribute to industries worldwide with our innovative and high-quality Masterbatch solutions,” Ms. Kothari shared.
Poddar Pigments continues to redefine the Masterbatch industry with its focus on innovation, quality, and sustainability. The launch of the new Masterbatch for nonwoven fabrics for polyester is a testament to the company’s commitment to staying ahead of market trends and addressing the evolving needs of its customers. With a strong foundation in R&D, a diverse product portfolio, and a growing global presence, Poddar Pigments is poised to lead the industry into a future that is not only innovative but also environmentally responsible.
