The third largest producer of curtain and upholstery fabrics in the world and the main force behind the décor revolution in India, D’Décor, has signed as a Platinum Partner of Heimtextil India 2014 scheduled to be held during June 19-21. Its Managing Director, Mr. Ajay Arora, exclaimed: “I’m happy that Heimtextil India is making a comeback! It’s the right platform for all competent Indian suppliers and will cater to the Indian and international market as well. The timing of the show will cater to the launch of new products for retailers to source for the forthcoming Diwali season. We will be designing a new and interesting collection for launch at Heimtextil India.”
Besides access to the D’Décor collection launch, Heimtextil India 2014 will offer an opportunity to interact with decision-making buyers and professionals, including buyer delegations, contractors, wholesalers, retail-buying houses, agents, interior designers and many more in a highly professional arena.
Intricate weaves, patterns, colour schemes and workmanship separate home textiles from India from the rest of the world. India is well known for producing exquisite, affordable and reliable home textiles and furnishings; for which there is a growing domestic and global demand. Another reason for the popularity of Indian manufacturers is their ability to produce a wide variety of products, including furnishings, tapestry, linen, towels and upholstery in several textures and thicknesses.
Previously export oriented, currently the growth drivers of this market are increasing households, disposable incomes and booming office and hospitality sectors. According to ‘Indian Home Furnishing Market Forecast & Opportunities, 2018’, a market study by TechSci, the domestic market will continue to flourish at a CAGR of eight per cent to reach $5.29 billion by 2018. The report also states that during the same period, curtains & upholstery and rugs & carpets will grow at a CAGR of eight per cent and 9.4 per cent respectively.
Addressing the business needs of this thriving industry, Heimtextil India 2014 will serve as an indispensable platform for companies that plan an expansion of their footprint in the domestic as well as international markets. Globally, Heimtextil is recognised as one of the largest home and contract textile trade fairs, with an attendance of 66,000 trade visitors from 134 countries. With the Indian household textile market in an expansion mode and offering ample scope for innovation, the timing of Heimtextil India could not be better. The trade fair will offer access to a professional, proactive, buying audience from India and around the world.