INVISTA, one of the world’s largest integrated producers of polymers and fibers and owner of the LYCRA brand, has announced the appointment of Mr. Paolo Briatore as the new Business Director – Apparel South Asia, and Managing Director, INVISTA, India Sales & Services Ltd. This decision comes in tandem with the objective of highlighting the importance of the South Asia business by giving it a central platform at a global level.
In his new capacity, Mr. Briatore would be responsible for supporting and promoting innovative businesses characterized by differentiated offerings across the apparel and textile value chains driven by excellence in product quality and service in the geographies of India, Pakistan, Bangladesh and Myanmar.
Taking over the new role, Mr. Paolo Briatore said: “The company has established itself as world’s largest integrated producers of polymers and fibers. With our focus on building profitable growth for the company, we strive to exceed expectations of all our associates. Our endeavor is to provide quality products and services to both our consumers and stakeholders and continue the goodwill with everyone associated with INVISTA.”
Mr. Briatore has spent 20 years in the textile business and has worked in various capacities, including innovation and sales management in textile machinery, from fiber preparation, dyeing and finishing process to man-made fiber production. He was the Area Manager for Italian Apparel market and product leader for special polyester in the EMEA and South Asia (Europe, Middle East, Africa, India and Pakistan) regions. In 2010, he became the Business Manager and Country Manager for Turkey and North Africa with office based in Istanbul.