Nitta Corporation, a prominent Japanese multinational, has established a significant presence in India. With a rich history spanning over a century, the company has expanded its operations globally, including key sectors such as industrial, automotive, and mechatronics. Mr. Ravi Swaminathan, Director of Nitta Corporation India, shares insights into the company’s journey, its growth in the Indian market, and its future plans.
Expanding Horizons in India
Nitta Corporation has been active in India for many years, primarily through distributors and importers in the textile industry. However, the establishment of Nitta Corporation India marked a strategic move to capitalize on the burgeoning opportunities in the Indian market. Mr. Swaminathan notes, “Nitta belts have been sold in India for several years, but our direct presence here has significantly enhanced our ability to grow and serve the market better.”
Beyond textiles, Nitta Corporation India is diversifying into various industries, leveraging the ongoing economic growth in the country. “We are not only focusing on textiles but also expanding into other sectors, supported by substantial investments from Nitta Corporation Japan. Our goal is to make India one of the top three markets globally for Nitta,” explains Mr. Swaminathan.
Nitta Corporation India is committed to building a strong local team and infrastructure. “We are establishing a robust management and leadership team, increasing our capacity, and investing significantly. Our Indian Head office in Pune and Branch office in Coimbatore ensure that we are well-connected with our customers and can respond swiftly to their needs,” says Mr. Swaminathan.
Innovation at the Core
Innovation is a cornerstone of Nitta Corporation’s success. The company offers comprehensive solutions for the textile industry, from blow room to spinning. Mr. Swaminathan highlights, “Nitta is one of the few companies globally that can provide a complete solution for high-speed spindle operations with excellent stability and efficiency. We continuously innovate and bring new products to the market, focusing on customer needs.”
Nitta Corporation’s global reach and approvals from major OEMs provide a unique advantage. “We are active in China, Europe, and the Middle East, with significant operations in India. Our global connections allow us to collaborate with leading OEMs, particularly as many European manufacturers migrate to India,” Mr. Swaminathan explains.
Commitment to Quality and Customer Focus
The company prides itself on its commitment to quality and customer satisfaction. “Nitta’s brand reputation is built on reliability and quality. We ensure that our products meet the highest standards and provide value to our customers. Our local operations enable us to deliver products quickly and justify any premium with superior quality and solutions,” asserts Mr. Swaminathan.
Nitta Corporation India’s strategic initiatives and commitment to innovation position it as a key player in the Indian market. As the country continues to grow economically, Nitta’s focus on quality and customer-centric solutions ensures its sustained success. “India is a vital market for Nitta Corporation. We are making significant plans and investments to support this growth and are confident in our ability to thrive in this dynamic environment,” concludes Mr. Swaminathan.
