Eastman Exports, Tirupur, is mainly driven by the vision and acumen of Mr. N. Chandran, CMD of one of India’s top apparel export companies. Taking forward his dynamic legacy is his son Mr. Cibi Karthic, Director, Eastman Exports, who is not only learning the nuances of the export business, but has also been instrumental in starting a new vertical through an in-house brand ‘Huetrap’, which is their vehicle to enter the e-commerce domain.
For Mr. Cibi Karthic, who has completed his graduation in textile technology and subsequently pursued post-graduation in management at Manchester, integrating into the family business has not been a difficult task. Explaining the reason behind it, he says: “Though most of the key people here know me from a very young age, they are top professionals. So I have not faced many difficulties integrating into the business.”
Mr. Karthic recently started an e-commerce brand, ‘HUETRAP’ clothing, which has been doing very well. Going into further details, he said: “Our primary target group are fashion conscious customers of the 18-30 age group. We have an excellent team and operate on a just-in-time model. As of now, we have a few thousand designs available on our website and other market places such as Flipkart, Snapdeal, Amazon and Myntra”.
Spelling out the future plans, he said: “Yes, I am very passionate about the business. I am very excited about what’s in store for Eastman and HUETRAP. There is always scope for improvement. We are constantly looking at ways to evolve and improve our competencies”.