In an exclusive interview with Mr. Benjamin Mayer, Managing Director of Mayer & Cie, we delve into the company’s journey through the challenges of 2023 and the strides it has made in global textile manufacturing. Unveiling new products, technologies, and insights into their operations in India, Mr. Mayer provides a compelling narrative of Mayer & Cie’s resilience and commitment to advancing the textile industry. Join us in exploring the innovative solutions, strategic growth plans, and the digital landscape that positions Mayer & Cie at the forefront of circular knitting excellence.
In a candid overview of the past year, Mr. Benjamin Mayer acknowledges the challenging landscape faced not only by Mayer & Cie but the entire industry. Global crises and soaring energy prices in Germany have presented formidable obstacles. Despite this, Mayer & Cie weathered the storm more resiliently than its market counterparts, recording a revenue of approximately 100 million euros. The company maintained its price level and excelled in providing expanded services, demonstrating resilience and adaptability in a turbulent economic climate.
Digitization
Mr. Mayer sheds light on the innovations and technologies showcased at ITMA, focusing on enhancing circular knitting machines’ durability and value. The knitlink umbrella, encompassing my.shop, my.monitoring, and my.service, offers a suite of digitization services. my.shop, a web shop for parts and consumables, integrates seamlessly with a customer-retention program, providing enticing discounts to loyal patrons. knithawk, an AI-assisted optical error recognition tool, promises more efficient production of circular knitting machines.
Upgrade kits, designed with machine durability in mind, range from performance kits for existing Relanit 3.2 models to the Control 5.0 upgrade kit essential for knitlink digital services. The new, machine-integrated oiler system Senso Blue RS is also available as an upgrade or an option for new machines. Additionally, the SF4-3.2 III circular knitting machine, designed for lightweight elastic three-thread fleece fabrics, was introduced in Milan.
Navigating 2024
Entering a new year with cautious optimism, Mr. Mayer acknowledges the challenging landscape of 2023. Short-time work measures are currently in place, and expectations for market recovery are pinned on the latter half of 2024. Mayer & Cie feels well-positioned for this rebound, thanks to diverse investments in digitalization. However, the company has adopted a conservative approach in its planning for the year.
Mayer & Cie identifies Turkey, India, Uzbekistan, Bangladesh, and China as key markets. India, among the top three markets, has witnessed Mayer & Cie maintaining high market shares and sales figures despite robust competition. The company’s partnership with Batliboi, a local representative, has been instrumental in sustaining its presence and market share in India.
India Opportunity
Detailing Mayer & Cie’s operations in India, Mr. Mayer highlights the longstanding partnership with Batliboi. Essential machines in the Indian market include the S4-3.2 II for single jersey, D4 2.2 HPI version for plain interlock, and the OVJA series catering to the mattress cover segment. Mayer & Cie’s growth in India is attributed to Batliboi’s expertise, local presence, and experience, ensuring the company’s sustained market share.
With India’s economy expected to touch USD 10 trillion by 2030, Mr. Mayer discusses Mayer & Cie’s strategic offerings for the Indian market. The introduction of the SF4 3.2 III and the field testing of knithawk, an optical defect detection system, are aimed at meeting domestic demand for fleece fabrics and addressing the need for defect detection systems, presenting potential cost savings for manufacturers in India.
In a highly competitive industry, Mr. Mayer articulates the reasons customers should choose Mayer & Cie. Quality, experience, productivity, and durability stand as pillars supporting the company’s machines. Fabric quality and production reliability, coupled with innovative services like knithawk, knitlink, and upgrade kits, offer customers a comprehensive advantage package.
Future Trajectory
Mr. Mayer outlines Mayer & Cie’s growth plans, focusing on empowering customers with tools for a competitive edge. The emphasis is not only on highly productive and reliable machines but also on comprehensive digital solutions that enhance circular knitting efficiency. As a market leader, Mayer & Cie envisions a future where innovation and customer-centric solutions remain at the forefront of their offerings.
