Circular knitting machine manufacturer Mayer & Cie. starts an advertising campaign for my.shop, their web shop for parts, consumables and machine components. In 13 short videos, the company presents the shop’s benefits in an unexpected way. Every week on Tuesday and Thursday, Mayer & Cie. will share two videos on YouTube and their social media accounts. Starting with a teaser right before Christmas, the campaign will unfold in January and February 2024.
Web shop with numerous benefits
Mayer & Cie. attaches great importance to the quality and performance of their circular knitting machines over a long period of time. This requires the right spare and wear parts, guaranteed to be compatible and quickly to hand. With their web shop called my.shop, Mayer & Cie. ensures this the case – without any closing times.
“With my.shop, we want to make life as easy as possible for our customers”, says Benjamin Mayer, Managing Director of Mayer & Cie. To this end, there are three “shortcuts” for a knitter to find the desired parts. The first one is searching by the serial number. In case the number is not at hand, there is also a free text search. Furthermore, searching – and finding – can be done by machine family.
“Registered machines” function for fast results
“The fastest and most failsafe way to make your shopping efficient is registering your machine at my.shop”, recommends Benjamin Mayer. Once the machine is filed with its machine number, the Mayer & Cie. web shop knows not only the model and make but all the special features and specifications of this machine. The customer can therefore only order parts that really fit. This is not only good news for the time budget – but also for the environment that benefits from fewer useless shipments being sent around the globe.
Customer retention programme
“We value our regular customers highly”, says Benjamin Mayer. That is why the company has set up a customer retention programme called my.loyaltyclub. Users who frequently order machine components, consumables or upgrade kits can benefit from a discount of up to ten percent, depending on their previous year’s order volume. The first of five discount rates equals two per cent on annual orders of more than € 2,000. The highest rate is ten per cent on orders from an annual total of € 162,000. Upon registration at my.loyaltyclub, users receive a voucher worth € 50, redeemable in the web shop.
“A knitters’ best friend”
To make my.shop more widely known among customers, Mayer & Cie. will start its advertising campaign based on more than a dozen short video clips involving dogs, racing cars and donuts. Benjamin Mayer: “We are happy to present my.shop to a wide audience and are excited to use an angle we haven’t adopted so far.”
