Mr. Bruce Atherley, who most recently served as vice president, Global Marketing for KAO, Inc., a Tokyo-based global manufacturer of personal
care and household products, has been named Executive Director of Cotton Council International (CCI), effective October 1, 2015.
CCI is the export promotions arm of the Memphis-based National Cotton Council of America (NCC). Headquartered in Washington, DC and with a reach extending to more than 50 countries through 17 offices worldwide, CCI uses trade services and consumer promotion activities to increase exports of U.S. cotton fibre, manufactured cotton goods, cottonseed and its products in Asia, Europe, Africa and Central and South America.
“While new to the cotton industry, Mr. Bruce brings an outstanding record of success in global marketing and management. His marketing career has established a track record of introducing brands and products into global markets in Asia, Latin America and Europe” said Mr. Gary Adams, NCC President and CEO.
Mr. Atherley previously worked with the William Wrigley Jr Company, serving as its Vice President of North American Confections Marketing and as President and General Manager of Wrigley Canada. Prior to that, he held the position of Vice President of Retail Marketing for the H.J. Heinz Company.
Atherley earned a B.S. in Accounting from Bucknell University and a MBA from the University of Virginia’s Darden School of Business Administration.