Mayer and Cie anticipates business opportunities in Ethiopia

A recent visit by the company’s regional sales manager revealed that major Asian investors are ordering high-quality new machines for their Ethiopian industry parks

Stefan Bühler, Area Sales Manager, Mayer and Cie

Germany’s VDMA, an engineering association, regularly arranges business development tours for its members. The latest one took German textile machinery manufacturers to Ethiopia. For years, the country on the Horn of Africa has been rated as a land of opportunity for the textile, clothing and leather industry. The reasons are its low labour and electricity costs, the support that the Ethiopian government provides and the country’s spatial proximity to the European Union market. Mayer and Cie’s Regional Sales Manager Stefan Bühler went on the mid-February 2020 five-day VDMA tour, but for MCT it was not new territory.

There are around 60 machines with the green MCT logo in Ethiopia. Most of these circular knitting machines are Relanit 3.2 IIs, the predecessor of the Relanit 3.2 HS. “These are genuine cotton specialists with which knitters achieve top results even when different yarn qualities are used,” says Bühler. The Relanit machines found their way there six years ago, so it was high time to pay Ethiopia another visit. “Investors from India, China and Bangladesh have set up in Ethiopia large industrial parks that operate more or less independently. Up to several thousand people work in each of them,” Bühler says.

These factories mostly manufacture off-the-peg garments on account of the labour-intensive work that costs much less in Ethiopia than in Asia because of the low wage levels. But textile machinery manufacturers need to wait and see. “For knitting mills to establish themselves, the other links in the textile chain must also be in place, especially spinning mills and equipment suppliers,” says Bühler. That will take at least another five years in his opinion. Improvements in infrastructure will also be required, if high-tech machinery is to be transported safely.

An encouraging factor for circular knitting manufacturer Mayer and Cie is that major Asian investors are ordering high-quality new machines for their Ethiopian industry parks. “A colleague who came with us and works in the sewing machine sector has already benefited from this approach,” Bühler says. Another point in the company’s favour is its good business relations with the investors’ home countries. One of the largest industry park operators in Ethiopia is a longstanding customer. “Patience may still be required of us textile machinery manufacturers but in our opinion Ethiopia will sooner or later become the new Bangladesh,” he adds.