Mandhana forays into retail segment

Mandhana Industries Ltd. (MIL) achieved a total turnover of Rs. 98,014.81 lakhs for the year ended March 31, 2012, as against Rs. 83,829.28 lakhs in the previous year. Net profit stood Rs. 7,310.11 lakhs (Rs. 6,675.41 lakhs). This represents a growth of 16.92 per cent in turnover and 9.51 per cent in profit.

Mandhana manufactures textiles and garments using state-of-the-art infrastructure. The processes include designing, yarn dyeing, weaving, processing, dyeing and garment manufacturing. The company has always focused on acquiring greater visibility and traction through enhanced branding, retailing and social outreach programmes through exclusive and strategic alliances. It has integrated its operations and facilities to manufacture a wide variety of value-added fabrics and garments.

MIL enjoys its strong presence across the value chain, commencing from the back-ended yarn dyeing to the front-ended retail. It has four textile manufacturing facilities at MIDC, Tarapur, for yarn dyeing, weaving and fabric processing and five garment manufacturing facilities in Bangalore.

MIL has taken up expansion plans at its Tarapur unit to cater to the rising demand for garments. Post-expansion, its total capacity at this unit will touch seven million pieces per annum. A new garment plant has also been added at Baramati in Maharashtra with an annual capacity of three million pieces. The two units together will add up to 10 million pieces to the company’s total capacity. Their commercial operations have already begun.

The company has been associated with a host of international and domestic brands. It has had the privilege to work with other companies enjoying a wide global exposure. It already enjoys a fairly dispersed portfolio of clientele spanning more than 25 countries. Its reputed clientele distribute their offerings across a broad spectrum of products. Jeans and high-street wear, sports and surf wear, catalogue and premium luxury brands, corporate brands, etc., are some among them.

Strengthening apparel design and product development has been the company’s key focus during the year. The company aims to achieve this with the help of an in-house design studio-cum-sampling unit, resulting in higher sales realisation. These value-added design products created as per the emerging fashion trends endeavour to improve the company’s competitiveness.

Being the world’s fashion capital, Europe has been a major market for MIL, and the company is constantly focusing on penetrating the market. Its core strategy has been to develop new markets and explore newer geographies.

Retail is the latest addition to its marketing initiative, and it has entered into an exclusive global licensing deal with ‘Being Human’, the charitable arm of the Salman Khan Foundation. All the proceeds from the licensing deal will go to charity. The clothing line on offer, under this umbrella brand, is trendy. On the same note, it gives a special feeling of being associated with a cause, and that is what will drive growth for the brand.

A major highlight for the year has been the launch of the first ‘Being Human’ store in the Middle East. This has materialised through a strategic tie-up with the Landmark Group.