Making embroidery profitable through the power of knowledge

Move expected to benefit almost 45 million workers

In a bid to introduce best global practices and technological upgradations in the embroidery sector, Mr. Ajay Tamta, Minister of State for Textiles, along with Mr. HKL Magu, Chairman, AEPC, and Mr. Sudhir Dhingra, Chairman, Orient Craft Ltd., have unveiled a unique wellness program aimed at the overall development of the workers employed in the sector. The move is expected to bring relief to almost 45 million people.

Mr. Ajay Tamta, Minister of State for Textiles

In India, after agriculture, textile is the largest employment provider. While the sector has been facing stiff competition from its SE Asian neighbors, the embroidery segment still remains India’s forte. Despite the prevalent world status, the sector has been experiencing new difficulties, largely due to technological obsolesce and fatigued workforce. There is a dire need to bring in new methodologies to arrest this fall.

Taking this into consideration, EMBiQ commissioned an expert panel to conduct an in-depth study of the varied working conditions and associated health risks of all departments of the apparel industry. Following their recommendations, a unique EMBiQ wellness program was designed. Some of the highlights include the following:

One, it is a comprehensive program covering lifestyle changes, nutrition, yoga and exercises, which can be followed easily to overcome the health issues faced by the workers in the sector, specifically, while performing their job-role.

Two, a well-researched diet plan has been tabulated which is both effective and affordable.

Three, it includes safety guidelines aimed at avoiding accidents in each function.

Four, keeping in mind the immediate need of a wellness module, it has also been decided to make it available to all workers for free. It is a token of gratitude for their immense contribution towards developing the embroidery sector.

In times when the apparel and textile industry has been facing stiff competition, the focus must always be on out-of-the-box thinking for improving efficiency and productivity. EMBiQ wellness module is a step in that direction.

“What EMBiQ has offered is unique in the industry. The programs have not been offered by any existing institute. If we have to make our industry grow, we have to invest in training & development. Any issues that the garment experts have regarding GST & duty drawbacks will be addressed by the Government very soon”, said Mr. Ajay Tamta, MOS Textiles.

“The apparel industry is the biggest employment generator in the country with computer embrodiery being its forte. It is imperative that the vision EMBiQ has shared and quickly implemented across the industry. It is the tool that can help the Indian apparel expert face the challenge it is facing today”, said Mr. HKL Magu, AEPC Chairman.

“At EMBiQ our vision is to empower the apparel industry with the Power of Knowledge by bridging the gap through technical and management education which has been neglected so far in the embroidery domain”, said Mr. Vikas Kapoor, Cofounder.