Mahindra Powerol, a part of the $16.7 billion Mahindra Group, has announced the launch of its new diesel generator, Leaf DG, in 
Chennai. The leaf-shaped compact design of the generator breaks away from the traditional box design and aims to make the product visually more appealing, thus attracting more consumers. It is available in the range of 7.5 kVA, 10 kVA and 15 kVA. The product makes an entry into the Chennai market to bridge the peak power deficit of 11.7 per cent in Tamil Nadu.
At the launch function, Mr. Ashok Sharma, Chief Executive, AFS Strategy, Agri & Allied Businesses, Mahindra & Mahindra Ltd., said: “Mahindra Powerol generators are known for their quality, superior performance and customer centricity. With the launch of this model, we are setting a new benchmark in these areas. We are transforming the diesel generator from a machine into a thing of beauty. The new generator, in addition to easier use and better performance, is in line with the taste and expectations of today’s smart and evolving customer.”
Said Mr. Palaniappan, Senior Vice President and Business Head, Mahindra Powerol: “Our internal study revealed that due to poor aesthetics, customers generally placed the diesel generators at the back of their buildings or in the backyard. Hence, we decided to come up with a new design which would encourage customers to proudly showcase their diesel generator in front of their homes, buildings and outlets. The elementary design emerged from the contest which we had organised at the prestigious N, Ahmedabad. The winning design was then further enhanced by our in-house team before it was sent for volume production.”
The new compact leaf diesel generator has unique features like the new leaf-shaped enclosure (now patented), graphics on the enclosure body to improve aesthetics, glossy finish powder coating and leaf-shaped suction louvres.
Mahindra Powerol’s new diesel generator proves to be an innovative design in the power back up industry, and the company hopes it will lead to new markets. Apart from the design improvement, it is manufactured with a reduction in the total footprint (up to 0.4M³) and in the noise levels up to 2.5dBA.