Lush Decor, a global and emerging multi-category home fashions supplier with origins in New Jersey made its grand debut in India at Bharat Tex 2025. Founded by Jenny Jing Zhu in 2008 with a vision to revolutionize home decor, the brand will soon launch in India. As Lush Decor expands its global reach, entering the Indian market marks an exciting new chapter in bringing its signature designs to homes across the country.
Renowned for its sophisticated aesthetics and exceptional craftsmanship, Lush Decor showcased an exquisite range of home décor products at Bharat Tex 2025. From elegant sheeting and plush comforters to intricately designed quilts and decorative pillows, every piece is crafted to add a touch of luxury to everyday living. The display featured cozy throws, stylish window curtains, and functional yet chic shower curtains, all designed with quality and innovation at their core.
To offer an exclusive preview to guests at Bharat Tex, Lush Decor created a unique customer experience kiosk, allowing visitors to explore, experience, and shop directly from Amazon USA. Additionally, attendees had the option to explore and purchase from the brand’s direct-to-consumer website, ensuring a seamless shopping experience for Indian customers.
Sharing her excitement about the launch, Jenny Jing Zhu, Founder and Chief Vision Officer of Lush Decor, said, “My journey with textiles has always been about blending culture, tradition, and modernity into designs that resonate with homes worldwide. India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes.”
Dr. Paola Peretti, Chief Executive Officer of Lush Decor, added, “India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Through Bharat Tex 2025, we look forward to introducing Indian customers to a thoughtfully curated range of products that combine quality, innovation, and aesthetic appeal. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living.”
