LIVA, the leading fashion ingredient brand from the Aditya Birla Group, has launched a state-of-the-art LAPF studio in Tiruppur. This is LIVA’s third such studio after NOIDA and New York. The LAPF studios act as a one-stop customer experience centre for innovation and technical, product and marketing solutions.
The Tiruppur studio has a collection of more than 2,000 fabric innovations of Viscose, Modal & Excel. Technical specifications, uniqueness of the fabric and marketing stories are available in a wide variety of fabrics, including woven, knitted, flat knitted, etc. LIVA’s seasonal collection specially designed by in-house designers will be on display in the studio to align global buyers to the cluster.
The launch of the Tiruppur studio was done in the presence of Mr. Dilip Gaur, Business Director, Pulp and Fibre Business, Aditya Birla Group, and Managing Director, Grasim Industries, and Mr. Raja M. Shanmugam, President, Tiruppur Exporters’ Association (TEA).
Mr. Dilip Gaur said on the occasion: “I recall the meeting we had with leaders of the Tiruppur Exporters Association last year, and the seed was sown for a much deeper collaboration between the two. Today we are happy to launch the LAPF studio in Tiruppur along with TEA, which I feel will serve as a fountain of innovation for man-made cellulose fibre-based knitted apparel”.
Mr. Raja Shanmugam said: “Our vision in TEA always been to work towards excellence in buyer engagement, infrastructure and product innovation through collaboration. In this direction, we see the LAPF studio as a platform for fuelling business growth for the Tiruppur cluster. We look forward for innovations in fabric and LIVA seasonal collection”.